Even South Korea is sold out of this viral hit—crab roe sauce, the latest must-buy food craze

By MOOK Scenic Spots Editorial Team

Korean convenience stores, much like their Japanese counterparts, frequently roll out new viral items. The crab roe sauce launched by GS25 has become a wildly popular national snack. With its grayish hue accented by yellow roe oil, this richly aromatic sauce contains up to 55% crab roe. Paired with steaming hot white rice, it's so addictive you can't stop at just one bite—and all for just 3,500 KRW (about 96 TWD). No wonder many stores are already out of stock, and even Taiwan has seen a wave of purchasing agents scrambling to buy it.

Besides the viral crab roe sauce, Korea’s JELLY BLOCK fruit gummies are another must-snack at convenience stores. Their super-cute blocky shapes are loved by both kids and adults, with flavors like orange, lychee, grape, mango, and apple in various cube designs—exclusive to Korea’s 7-11 stores.

Korean convenience stores and supermarkets often introduce new products. Fans of Korean food and shopping might want to keep an eye on official updates to stay on top of the latest food trends and reseller crazes.