Heartwarming and festive—enjoy GODIVA's classic hot chocolate at convenience stores too

Starting December 20, the drink will be officially available at all 5,200 7-ELEVEN stores nationwide, with a limited run of 500,000 cups—averaging less than 100 cups per store. Before January 2, 2018, buy two medium or larger cups of CITY CAFE (hot or iced, any flavor) or any full selection of freshly brewed teas, and get the second at half price. This promotion is expected to spark a shopping and photo-sharing craze.

7-ELEVEN’s in-house freshly brewed coffee brand, CITY CAFE, has stayed committed to quality and brand integrity for 13 years, becoming an essential part of daily coffee life for Taiwanese consumers. This has attracted collaborations across various fields, such as teaming up with Japan’s Morinaga for Morinaga Milk Tea, and collaborating with international fashion designer Daniel Wong to create custom CITY CAFE cup designs… setting it apart from other coffee brands.

The partnership with GODIVA originated from the 2014 World Chocolate Awards, when 7-ELEVEN launched exclusive products using GODIVA chocolates. Leveraging its 5,000 stores at the time, it brought a luxurious chocolate experience to all corners of Taiwan, including outlying islands and eastern regions—effectively turning 7-ELEVEN into a boutique chocolate shop and significantly boosting GODIVA’s brand visibility. This time, the collaboration goes a step further by combining GODIVA’s signature in-store-made classic hot chocolate drink with CITY CAFE, creating an entirely new partnership model and becoming one of the hottest and most festive topics of the end of 2017.

Targeted at consumers who value quality of life, the CITY CAFE flavor drink “GODIVA Classic Hot Chocolate” features a cup design in GODIVA’s signature deep brown—symbolizing rich chocolate—paired with a gold brand logo. The understated elegant design is accented with just the right touch of luxury.

To let everyone experience the exclusive charm of this classic hot cocoa, starting December 20, 7-ELEVEN’s Taipei Hongtai branch will feature a GODIVA cabin and Brussels street scene setup, offering customers an instant taste of Europe. Additionally, 10 specially selected 7-ELEVEN branches across Taiwan will display 110cm-tall giant GODIVA classic hot chocolate cups—delicious and ultra-instagrammable. The rich European vibe makes these must-shoot spots for street photographers.

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