The stylish edition of cola is a hot collectible with its limited-edition Spring Festival packaging featuring plum blossoms against falling snow — perfectly festive.

By MOOK Traveler Peichi, compiled and reported
 
Japan’s Coca-Cola Company rolls out ingeniously designed new packaging and flavors every season that never fail to surprise consumers upon launch, sparking waves of excitement, trial purchases, and collection frenzies. Their design-forward packaging has also become highly collectible, even rising to become one of the must-buy items for overseas travelers.

To celebrate the arrival of the new year, Japan’s Coca-Cola Company has once again unveiled a new limited-edition package — a special New Year’s version of its cola drink. Featuring a champagne gold base and red-and-white plum blossoms blooming amid falling snow, the design is rich with New Year’s spirit.

Every time Japan’s Coca-Cola unveils a new concept design, it garners a huge response from netizens. This includes the two regional limited-edition design bottles launched in 2017, which featured famous landmarks on the cola bottles, adding an extra layer of fun for both domestic and international travelers visiting various parts of Japan. In addition, seasonal limited designs such as cherry blossoms in spring, fireworks in summer, and autumn leaves in fall — all with gorgeous and fashionable appearances — have become highly sought-after collector’s items.

The newly launched Spring Festival limited-edition Coca-Cola “2018 NEW YEAR Design Bottle” is now fully available in Japan. It can be purchased at supermarkets, tourist area shops, and souvenir stores across the country, with sales limited by quantity. Travelers who love Coca-Cola might want to give it a try during their trip to Japan.