Limited-edition Wagyu udon set breaks value records—only available for three days

Text by MOOK Scenic Spots Family / Photography by Zhang Yingying

Marugame Seimen boasts an impressive track record of opening 77 stores across Taiwan in recent years. Starting January 2018, the menu will also undergo its first major update: popular items that stay true to authentic Japanese flavors, such as “Kama-age Udon” and “Nikudama Tsuyu Udon” known for their chewy texture, will remain, while also incorporating feedback from local diners. New Taiwan-exclusive offerings like “Tomato Chicken Udon,” “Seasonal Vegetable Pork Udon,” and “Thai-style Pork Udon” aim to help the brand take deeper root in Taiwan and become the go-to choice for udon lovers.

The “Wagyu Udon” features A5-grade Black Wagyu directly from the brand’s own farm in Hyogo Prefecture, with fine and beautiful marbling, sweet umami flavors, and a melt-in-your-mouth texture that lingers. Paired with freshly hand-made udon noodles from the store, using the golden ratio of wheat flour, water, and salt to create a springy texture, along with golden dashi broth simmered from katsuobushi, it pushes the boundaries of udon deliciousness. The set is complemented by smooth mashed yam to cut through the richness, plus wasabi-pickled potherb mustard and a mix of tempura (squid and shrimp) for the perfect finishing touch.

Marugame Seimen recommends pairing the dish with refreshing plum juice or green tea. After collaborating with Chun Shui Tang, the first branch in Taipei’s Xinyi District introduced a rich and aromatic brown sugar milk tea. Adding traditional Chinese medicinal herbs and premium bird’s nest, it highlights the mellow and rich flavor of the tea base. Finally, they also added modern fruity options like lemon and yuzu to cater to diverse palates.

In addition, Marugame Seimen is celebrating the New Year by running a special promotion from January 1 (Mon) to January 3 (Wed): upgrade your medium bowl to a large bowl for just NT$1 (excluding Wagyu Udon). This allows udon fans to enjoy a hearty meal for just NT$1 in the new year.

The “Wagyu Udon” is available in limited quantities simultaneously at 27 nationwide outlets from December 30, 2017, to January 1, 2018. The single serving is priced at NT$370, and the set (with wasabi-pickled potherb mustard, mashed yam, and mixed tempura) is only NT$430. Each store has a daily limit of 10 servings (some locations may increase availability based on demand), available while supplies last. On New Year’s Day (January 1), it will be automatically upgraded to the luxurious “Kobe Beef”—perfect for those eager to try one of Japan’s top three wagyu varieties. Don’t miss this chance.
 

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