Female flight attendants' desk calendar goes on sale; TransAsia Airways promotes "friendly smiles"

Reported by You T-Ru / Taipei

The beautiful flight attendants' desk calendars launched by airlines always attract large crowds eager to snap them up every year. TransAsia Airways has released its 2013 calendar, featuring 12 themed photos centered around the concept of "friendly smiles." Using velvet-film matte processing to highlight quality, the inner pages come with colorful activity tab stickers that allow users to clearly mark their personal schedules on the calendar—both aesthetically pleasing and practical.


▲ TransAsia Airways' 2013 calendar is launched, with "friendly smiles" as the main theme. (Photo / Provided by TransAsia Airways)

The 2013 desk calendar, starring beautiful female flight attendants, takes "friendly smiles" as its theme, highlighting that flight attendants are the front line in providing passengers with comprehensive flight services. TransAsia Airways emphasizes the core principle that "attitude is more important than expertise, and smiles outweigh appearances." As long as one can smile warmly and sincerely, conveying empathy, understanding, and care for passengers, they can communicate the airline’s friendly and safe corporate culture.

This year’s TransAsia Airways desk calendar cover uses velvet-film matte processing to highlight quality, while the inner pages come with colorful activity tab stickers that allow users to clearly mark their schedules, adding to the calendar’s functionality. At the same time, the calendar is printed with eco-friendly soy-based ink, and all the themed inner page photos include fold lines, making them usable as postcards—enhancing practicality and also reflecting an environmentally conscious message of reuse.

Although airline desk calendars often cause a buying frenzy every year, unfortunately, this year’s TransAsia calendar is for internal company gifting only and not for public sale. Due to overwhelming response, TransAsia Airways is already planning next year’s calendar, aiming to incorporate more elements of public welfare and fulfill the social responsibility of being a good corporate citizen.

Note: In appreciation of the support from Cloud Friends for ETtoday News Cloud, TransAsia Airways has specially provided a set of calendars for the Travel Cloud community to be used in an end-of-year lucky draw. For details, please jointhe Travel Cloud fan page.

▲ The calendar is printed with eco-friendly soy-based ink, and all the themed inner page photos include fold lines, making them usable as postcards—enhancing practicality and also reflecting an environmentally conscious message of reuse. (Photo / Provided by TransAsia Airways)