Japanese A5 Wagyu rock-grilled steak at the steakhouse—owner: my prices are half of high-end steak restaurants!

Reported by Hua Shaofu / New Taipei

Located in Xinzhuang District, New Taipei City, Ken’s Beef Rock-Grilled Steak has been open for three years, specializing in wet-aged beef. The place is always fully booked on weekends, and many of the sauces are homemade—even the Italian barbecue sauce is stir-fried by the owner himself. Recently, they’ve brought in a batch of Japanese A5 Wagyu, which has been very popular with customers. As part of a special promotion, from now until the end of February, show the ETtoday News Cloud app when you dine in and receive a free 90 NT$ sashimi-grade scallop!

▲ Japanese premium A5 Wagyu New York strip offers a tender and soft texture. (Photo / Reporter Xu Wenbin)

The shop specializes in top-tier chilled American beef, with the same meat grade as high-end steak restaurants like Toros and Texas Roadhouse, but at half the price. Each steak is wet-aged and kept refrigerated throughout, without marination, and the excess fat is hand-trimmed to preserve the best texture of the beef.

▲ The shop also offers dishes for guests who don’t eat beef, such as this tomahawk pork chop. (Photo / Reporter Xu Wenbin)

The shop explains the wet-aging and full refrigeration production methods. First, wet-aging involves vacuum-sealing fresh chilled beef and using the natural protein enzymes in the meat to age it, achieving a tender and juicy result. The natural protein enzymes break down the collagen and muscle fibers, naturally softening the beef and enhancing its tenderness. The aged beef presents a perfect classic flavor.

▲ A 20oz ribeye is impressively large. (Photo / Reporter Xu Wenbin)

Full refrigeration means that while most aged steaks on the market are frozen after a certain aging period for preservation, “our beef emphasizes full refrigeration—that is, from the slaughter of the cattle to delivery at the shop, it remains refrigerated to prevent juice loss and maintain the juiciness of the steak,” the owner said with a smile.

▲ Meal sets come with garden salad, American-style crispy potatoes, handmade bread, seasonal vegetables. (Photo / Reporter Xu Wenbin)

Meal sets include garden salad, American-style crispy potatoes, handmade bread, seasonal vegetables (selected by season), Italian penne pasta, one choice of post-meal fruit or dessert. Unlimited soup, drinks, and coffee are available at the shop. If you don’t order a meal set, there’s a 100 NT$ minimum charge per person for unlimited soup, drinks, and coffee, plus one salad, fries, bread, and one dessert. The shop also charges a 10% service fee.

▲ Dine in and show the ETtoday News Cloud app to get a free portion of onion rings. If you order the A5 premium New York strip Wagyu, you’ll also get an extra 90 NT$ sashimi-grade scallop. (Photo / Reporter Xu Wenbin)

Special promotion: from now until the end of February, dine in and show the ETtoday News Cloud app to get a free portion of onion rings. If you order the A5 premium New York strip Wagyu, you’ll also get an extra 90 NT$ sashimi-grade scallop!

Ken’s Beef Rock-Grilled Steak
Address: No. 280, Zhonggang Road, Xinzhuang District, New Taipei City
Phone: 02-2996-3559
Business hours: Weekdays 11:30–15:00, 17:30–22:00; Weekends 11:30–22:00

ETtoday News Cloud is currently conducting an interview and collaboration event with the shop
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