Taiwan’s Domestic Travel Craze: TV Shopping Sells Millions in Tickets Within an Hour

Tourism Center / Taipei Report

During this year’s nine-day Lunar New Year holiday, the Ministry of Transportation and Communications’ Tourism Bureau reported that domestic tourist visits reached 14.89 million. This nationwide “domestic travel craze” has led to a surge in sales of local travel packages. For example, a TV shopping channel’s first-ever sale of the coastal beauty-known “Lio Ocean Spring Hotel” in Yilan and the “Eastern Taiwan Resort” saw over 2,000 premium package deals sold within just one hour, generating more than NT$10 million in revenue and setting a new sales record for domestic TV shopping channels—demonstrating the strong buying momentum in Taiwan’s domestic tourism market.

▲ The “Lio Ocean Spring Hotel” in Yilan boasts breathtaking sea views and a unique “Ocean Golden Hot Spring,” as well as views of Guishan Island, making it a top choice for travelers. (Photo / Provided by Lio Ocean Spring Hotel)

SenSen Shopping Channel stated that domestic travel vouchers have become a best-selling, quick-sell item on their platform. From the end of last year to February 20th of this year, the travel packages for both the “Lio Ocean Spring Hotel” and the “Eastern Taiwan Resort” alone achieved sales of over 10,000 packages, with cumulative revenue exceeding NT$60 million.

SenSen Shopping Channel further analyzed the reasons behind the popularity of the Lio Ocean Spring Hotel package. Aside from its location offering stunning sea views, Guishan Island scenery, and the unique “Ocean Golden Hot Spring,” the hotel also underwent a complete renovation last year to provide guests with a brand-new travel experience, while preserving historic sights such as a 300-year-old banyan tree and the “Hedong Hall Museum,” which features neoclassical Minnan architectural style and houses over 7,000 stone lion sculptures. Especially for the initial sale, a product bundle originally priced at over NT$50,000 was slashed to just NT$3,890—the great value of this combo being the main driver of its hot sales.

Given the Lio Ocean Spring Hotel’s natural landscape advantages, SenSen Shopping Channel plans to collaborate with the hotel in mid-March to launch a whale-watching tour, offering even more attractive package deals to give consumers a unique travel experience.

▲ The “Eastern Taiwan Resort” is a popular filming location for many famous Taiwanese idol dramas. In addition to its beautiful natural scenery, it also offers spa services to help visitors fully relax their body and mind. (Photo / Provided by Eastern Taiwan Resort)

Beyond natural landscapes, SenSen Shopping Channel also sees potential in the travel boom driven by idol dramas. The currently partnered “Eastern Taiwan Resort” has served as a filming location for well-known idol dramas such as “Fated to Love You,” “It Started with a Kiss,” “Love Unlimited,” “Zhong Wuyan,” “Drunk to Love You,” “Romance in the Kitchen,” “The Magnificent Adventure,” “Gods. Teachers. Dogs.,” and “Every Day Is a Chance.” With the arrival of the Taiwan Bellflower (Tung Blossom) season, SenSen Shopping Channel plans to collaborate with the Eastern Taiwan Resort in early March to offer a one-night stay with five meals and tung blossom viewing package.

SenSen Shopping Channel revealed that this collaboration not only offers great value-for-money packages but also includes highly appealing giveaways, such as a premium accommodation voucher to encourage children to travel with their parents. It is expected to spark a spring travel boom among the public and once again break the record for domestic travel package sales on the TV shopping channel.

Recognizing the huge business potential of domestic travel, SenSen Shopping Channel is also heavily promoting travel video content on its online and mobile platforms, aiming to capture the travel market through TV, web, and mobile channels—allowing customers to see the actual travel products they are purchasing.

[Eastern Taiwan Resort]
Address: No. 3, Dongsen Road, Yangmei City, Taoyuan County
Phone: 0800-889-168

[Lio Ocean Spring Hotel]
Address: No. 36, Section 4, Binhai Road, Toucheng Township, Yilan County
Phone: (03)978-0782