Not only available in Taipei, King’s Fried Steak Specialty Store will open stores in Taichung and Tainan
Last updated 2026-09-23 — "Zha Niu" is a new brand started internally by Wangpin Group, specializing in fried steak. It opened in Taipei City's East District in July. After several months of operation, it finally left Taipei City and went to Taichung and Tainan to show its stores. Friends in the central and southern parts of the country who like fried steak don't need to fly to Japan if they want to eat half-cooked and sweet beef covered in crispy coating. You can also try to see how it is different from Japanese fried steak.
▲王品乍牛的USDA PRIME翼板牛排。（图／记者黄士原摄）
记者黄士原／台北报导
“乍牛”是王品集团内部创业的新品牌，专卖炸牛排，7月在台北市东区开幕，经过几个月的营运之后，终于要离开台北市，前往台中、台南展店，目前正在召募人才中，中南部喜爱炸牛排的朋友，想要吃到酥脆面衣包覆着半熟鲜甜牛肉就不用飞到日本了，也可以试一下跟日本的炸牛排差别在哪里。
乍牛首店开在东区，座位40个，整体风格呈现日式风格，采用半自助的方式让顾客自主点餐，所以也不收服务费，餐点单点238元到398，套餐298元到458元。餐套部分每套定食皆附越光米麦饭、时令鲜蔬、蔗香味噌汤、渍物及甜品。
乍牛除了战斧猪排是非牛类的选项（考量有些人不吃牛肉），其他4种主餐分别翼板牛排、经典菲力牛排、牛立方及小牛肋排，其中小牛肋排每日更是限量15份，总共只卖5种主餐。翼板牛排使用美国Prime等级、带细筋油花多且口感丰富的翼板部位，90秒炸出5分熟口感，之后再薄切1公分让大家方便入口。经典菲力牛排选用超人气的菲力部位快炸，一样是5分熟，保留菲力柔嫩的特质。
忠孝复兴店
地址：台北市复兴南路一段135巷7号（SOGO忠孝馆后方）
电话：02-2772-0855
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