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Star Alliance partners with Plug and Play to create a new travel ecosystem

Published: 2026-09-26 👁 100 views
Last updated 2026-09-26 — Star Alliance partners with Plug and Play to create a new travel ecosystem

Star Alliance announced a collaboration with Plug and Play, the world’s largest investment and startup platform. Through this partnership, Star Alliance can explore innovative concepts related to air travel from a wide range of startups, combining resources from both sides to jointly develop digital service systems and technological applications, thereby creating a new travel ecosystem.

Based in Silicon Valley, Plug and Play provides funding and professional consulting services to startups, and also assists in matching them with interested investors. In the travel and leisure industry, Plug and Play aims to discover, evaluate, and support startups developing revolutionary technologies and products.

Jeffrey Goh, CEO of Star Alliance, pointed out that the collaboration with Plug and Play marks an important step in Star Alliance’s strategy toward digital development and providing seamless services to travelers. Keeping abreast of cutting-edge technology trends and actively participating in the research and development of new technological applications will ensure Star Alliance’s long-term advantage in its digital strategy for the future.

Saeed Amidi, Founder and CEO of Plug and Play, stated that he is honored to collaborate with Star Alliance and looks forward to helping the alliance map out its future service innovation blueprint. Plug and Play will work in line with Star Alliance’s needs to identify more elite startup teams in the travel industry and discover innovative technological applications.

This year, Star Alliance celebrates its 20th anniversary. As it moves toward the milestone of the next decade, Star Alliance is actively developing digital service systems and expanding them across the alliance’s global network. This will enable not only member airlines to enhance their own flight services, but also allow passengers traveling on other member airlines to enjoy the same high-quality service and premium treatment.

(Business News)

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