Marketing Local Agricultural Products – Kaohsiung Participates in Shanghai Food Exhibition

▲ Marketing Local Agricultural Products – Kaohsiung Participates in Shanghai Food Exhibition. The photo shows patented Honey Treasure Dragon Fruit. (Photo / Provided by Kaohsiung City)

Travel Center / Comprehensive Report

The Kaohsiung City Government is actively moving toward internationalization. The "Kaohsiung Pavilion," organized by the city, has delivered outstanding performances at international food expos in Germany, Tokyo, Hong Kong, Malaysia, Taipei, and Kaohsiung. This time, it is participating in the year’s final major event—the “2013 Autumn Shanghai International Food Exhibition”—to conclude its international exhibition marketing efforts for the year.

The Autumn Shanghai International Food Exhibition is the most influential professional food exhibition in mainland China. This year’s event has expanded to five exhibition halls, with the scale nearly double that of two years ago when the Kaohsiung City Government first participated. It is expected to continue growing in the future. The Kaohsiung City Government has led a delegation of six farmer groups and agricultural enterprises to the exhibition, including the Alian District Farmers’ Association, Meinong District Farmers’ Association, Yiming Bio-Agricultural Garden, Xinyun International Co., Ltd., Beehive Biotech Co., Ltd., and Green Crown Organic Agriculture Co., Ltd.

This year’s “Kaohsiung Selection” premium products include guavas exported to Canada, the new variety Kaohsiung 147 Rice, miracle fruit enzyme, patented Honey Treasure Dragon Fruit, Dagan Mountain Longan Honey, and organically transitioning pineapple dried fruit—all aimed at attracting buyers' attention.

The Kaohsiung City Government Agriculture Bureau stated that the purpose of participating in international food expos is not only to expand international channels for specialty agricultural products but also to cultivate a global mindset among local farmers and farmers’ associations. The goal is to produce and market high-quality local agricultural specialties with the standards of world-class premium products.