Mid-Autumn mooncakes sell out fast — Tim Ho Wan’s “preserved meat turnip cake” keeps New Year celebrations booming

The sweet rice cake “red quinoa coconut milk cake,” symbolizing wishes for annual advancement, carries even richer festive meanings. (Photo / Tim Ho Wan)

Tim Ho Wan entered the mooncake market for the first time this year and achieved excellent sales records with its single-flavor egg custard mooncakes. In addition to its delicious taste, partnering with convenience store chains was another key to its success. Now, as the festive gift-giving season approaches, Tim Ho Wan follows the successful model of its mooncakes and recommends classic “preserved meat turnip cake” and “red quinoa coconut milk cake” to the people of Taiwan — allowing them to enjoy authentic Hong Kong-style festive flavors without traveling all the way to Hong Kong.

Tim Ho Wan’s “Bright Lights and Festive Decorations” collection launched this year...

Tim Ho Wan’s “Chinese Sausage & Radish Cake” is famous and, along with the flaky BBQ Pork Buns, is hailed as one of the two must-try delicacies at Tim Ho Wan. This traditional Cantonese-style radish cake features a tender blend of fresh white radish and rice paste, packed with generous amounts of Chinese roasted meats and dried shrimp—making it more flavorful and filling than its Taiwanese counterpart. A quick pan-fry brings out its crispy exterior and fluffy interior, offering an exceptionally delicious taste. As for the dessert, the “Red Quinoa & Coconut Milk Cake” is a modern twist on the traditional sweet New Year rice cake. To align with today’s health-conscious trends, Tim Ho Wan has specially added red quinoa and red beans, while also adjusting the sweetness to a milder level. Lightly pan-fried, it boasts a rich aroma of coconut milk, a soft and tender texture, making it a delightful sweet treat to welcome the New Year.

Traditional pastries are an essential part of the Lunar New Year celebrations, and this year, Tim Ho Wan presents a pair of red and white cakes that complement each other beautifully, symbolizing prosperity and wealth. Pre-orders are now open at all Tim Ho Wan branches across Taiwan and at FamilyMart stores. Starting December 20th, pre-orders will also be available at Carrefour stores nationwide. For more details, please visit the official Tim Ho Wan website.