2014 Taiwan Tourism Festival – President Ma Ying-jeou: Taiwan Boasts “Four Beauties and One Health” Advantages
▲After receiving the Tourism Contribution Award, Rob Schneider said: “Taiwan NO.1!”
Reported by Chen Rui-zhong / Taipei, Photo by Huang Ke-xiang
Taiwan’s tourism industry achieved remarkable success in 2013, whether it was the overall number of visitors exceeding 8 million, the single-month record of over 800,000 arrivals in December, or the fact that nearly 70% of visitors came for tourism purposes—all significant milestones for the industry. To honor the collective efforts of tourism professionals, the Tourism Bureau specially held the “2014 Tourism Festival Celebration and Awards Ceremony.”
▲President Ma Ying-jeou (third from right) attended the Tourism Festival Celebration and stated that Taiwan has the “Four Beauties and One Health” advantages: beautiful scenery, delicious food, virtuous culture, cosmetic beauty, and health.
The awards ceremony recognized 172 outstanding groups and individuals, as well as over 60 global travel agencies and media outlets that have helped promote Taiwan tourism. In addition to President Yung Chi-yeh of National Kaohsiung University of Hospitality and Tourism receiving the Special Tourism Contribution Award, Hollywood actor Rob Schneider and the producer of South Korea’s “Grandpas Over Flowers” program were also honored with the Tourism Contribution Award for their contributions to promoting Taiwan tourism. After receiving the award, Rob Schneider also commented that Taiwan is very beautiful and his favorite place—Taiwan NO.1!
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President Ma Ying-jeou stated at the event that in recent years, Taiwan’s tourism has surpassed a new million-visitors milestone every year, reaching over 8 million in 2013. Beyond the “beautiful scenery, delicious food, and virtuous culture,” emerging medical aesthetics tourism has also brought “beauty” and “health.” Under the foundation of the “Four Beauties and One Health
Transport Minister Yeh Kuang-shih stated that in Taiwan’s pursuit of enhancing tourism quality, the top three initiatives are “innovation in products and services,” “upgrading the value chain of the tourism industry,” and “cultivating outstanding talent.” He expressed hope that through the joint efforts of the government and private sector, the foundation and vitality of Taiwan’s tourism industry will continue to grow.
Yang Chiu-hsin, convener of the Executive Yuan’s Tourism Development Promotion Committee, noted that over the past five years, Taiwan has seen an average annual increase of 1 million tourists, with tourism revenue reaching NT$374.8 billion in 2013. Through collaboration between the government and private sector, the goal is to move toward 10 million visitors.
The 2014 Taiwan Tourism Festival invited guests from around the world to express gratitude for their contributions to Taiwan’s tourism.
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