Shop till you drop and buy till your hands ache – Seoul’s top three underground malls where you can shop ’til you’re crazy
▲ In the past, Myeongdong and Dongdaemun attracted large crowds of shoppers, but now budget-friendly, high-quality underground malls are drawing away many shoppers' attention. (Photo / Courtesy ofKorea Tourism Organization’s official Facebook page, the same below)
Travel Center / Comprehensive Report
Nowadays, when traveling to Seoul, areas like Dongdaemun and Myeongdong are no longer the only must-visit shopping destinations. Instead, underground malls located insidesubway stations have taken their place. With affordable prices, numerous shops for price comparisons, and the ability to enjoy shopping without worrying about the weather, these spots have become new hotspots for female travelers looking to hunt for bargains. The Korea Tourism Organization recommends several underground malls that are a must-visit when traveling to Seoul.
Express Bus Terminal (GOTO MALL)
Located at the intersection of three subway lines and home to several express bus terminals, the “Express Bus Terminal” is another major transportation hub besides “Seoul Station.” The “GOTO MALL underground mall,” which was renovated and reopened in 2012, has become one of the most popular underground malls in recent years thanks to its great value for money.
Stretching 880 meters and housing over 600 shops, it sells everything from cosmetics and skincare products to daily necessities and accessories—you name it, they’ve got it. As such, visitors of all ages can enjoy shopping here to their heart's content. Additionally, because the products here are affordably priced, many tourists can find better deals than elsewhere, making it a go-to shopping destination highly recommended by many well-known Korean travel bloggers.
Transportation: Take the subway to “Express Bus Terminal” and walk straight toward Exit 8
Business Hours: 10 AM to 10 PM (Closed on Chuseok and Lunar New Year’s Day)
Nearby Recommended Attractions: Shinsegae Department Store Gangnam Branch, Banpo Bridge Rainbow Fountain, Central City, etc.
% The underground mall offers a wide range of products, ensuring that no matter your age, you can find something you like here.
Gangnam Underground Mall
In Seoul’s prime district—Gangnam—not only are high-end luxury goods available, but there’s also an underground mall selling affordable yet stylish clothing and goods.
Located in Gangnam Station on Subway Line 2, which sees the highest foot traffic among all Seoul subway stations, this is a prime spot for trendy fashion and cosmetics. The shops all offer affordable yet quality items to attract customers. Aside from clothing, there are also several refined chain cafes and restaurants. After shopping, visitors can sit down to enjoy a delicious meal before continuing their treasure hunt, all while experiencing the atmosphere of a luxury shopping street.
Transportation: Inside Gangnam Station on Subway Line 2 and the Shinbundang Line
Business Hours: 10 AM to 10 PM
Nearby Recommended Attractions: Gangnam, Samsung Electronics Brand Experience Store
▲ “Yeongdeungpo Underground Mall” has shed its old-fashioned image, and the opening of “Times Square” has added a fresh touch. This budget-friendly yet high-quality underground mall is highly recommended by netizens as a must-visit.
Yeongdeungpo Underground Mall
If you ask netizens to rank the must-visit underground malls in Seoul,“Yeongdeungpo Underground Mall” will definitely be near the top! This underground mall, highly praised by users as “great for both strolling and shopping,” is located at Yeongdeungpo Station on Subway Line 1.
Since the opening of the large new shopping complex “Times Square” in 2009, Yeongdeungpo, once considered outdated, has regained its vibrancy. Although it’s a bit farther from the city center, the mall offers clothing of comparable quality to Namdaemun Market and Dongdaemun, at even more affordable prices than Dongdaemun. Plus, it connects to the well-known Lotte Department Store Yeongdeungpo Branch, making it a great place for budget-conscious shoppers to indulge.
Transportation: Exit 5 of Yeongdeungpo Station on Line 1, or Exit 4 of Yeongdeungpo Market Station on Line 5—walk straight and you’ll see the entrance to the underground mall.
Business Hours: 10 AM to 10 PM
Nearby recommended attractions: Times Square, Lotte Department Store Yeongdeungpo Branch, Yeouido Hangang Park
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