Good dates are in high demand during the Year of the Lone Phoenix—hurry and book fast！Yipin Xinzhuang Branch now launches banquet hall services

▲ The spacious banquet hall can hold approximately 4,000 people. (Photo provided by the business)

Travel Center / Comprehensive Report

With the upcoming opening of the Airport MRT and the Circular Line, Yunglo Tourism Group sees great potential in the future development of Xinzhuang Sub-Center and the wedding banquet market. Its off-site catering brand “Yipin Hotel” has moved into Xinzhuang Jinguan Shopping Mall, with a grandopening scheduled for September 2014 and reservation bookings officially open starting March 17. Covering an area of about2,000 pyeong across two floors, Yipin Xinzhuang Hallcan accommodate 380 tables at once to meet service demands for up to 4,000 guests. Yipin Hotel plans to recruit 600 service staff during the summer vacationsaid Ding Yuanwei, General Manager of the Catering Division of Yunglo Tourism Group,adding that with the addition of the new team at Yipin Xinzhuang Hall, the group’s annual catering revenue is expected to increase by 20%.

In the future, Yunglo will further expand its services to capture the external catering market. Ding expressed full confidence that under the leadership of the Junpin Hotel catering team, Yipin Xinzhuang will definitely be capable of serving 4,000 hot meals simultaneously even when all tables are fully booked.

In recent years, most wedding banquets have been held on weekends, but this year, the Year of the Horse (Jia Wu) is considered the “Year of the Lone Phoenix” according to Taiwanese tradition, resulting in fewer auspicious dates falling on weekends than usual. As a result, many couples are booking venues early. After its opening in the fourth quarter of this year, Yipin Hotel Xinzhuang Branch will be managed by the professional wedding team from Junpin Hotel, offering newlyweds a new option of five-star service at affordable prices to tap into the year-end wedding market.