Showcasing the beauty of Kaohsiung to the world — “Incredible Kaohsiung” lights up Times Square

▲Kaohsiung Mayor Chen Chu promotes the city's tourism on a New York Times Square billboard. (Photo / Reporter Hsiao Tsai-wei)

Travel Center / Comprehensive Report

With the warm invitation from Mayor Chen Chu, the vibrant and passionate spirit of Kaohsiung made its way to New York. At 3:00 PM Taiwan time on March 18, it appeared on the LED screen beneath the iconic crystal ball in New York’s Times Square — allowing the world to witness the stunning landscapes of Kaohsiung’s mountains, seas, rivers, and harbor.

The Kaohsiung City Government’s Information Bureau stated that the city promotion short film “Incredible Kaohsiung,” shot by the city’s global ambassador Mayday, has now made its debut in New York. Aside from leveraging the global reach of Mayday — often referred to as the “Asian Beatles” — during their European and American concert tours, the campaign aims to showcase the beauty of Kaohsiung to the world and enhance international recognition of the city. It also hopes to attract more tourists to Kaohsiung.

▲Kaohsiung Mayor Chen Chu and Mayday’s “Incredible Kaohsiung” city promotion short film on display in New York’s Times Square. (Photo / From the official website of the Kaohsiung City Government)

According to the Information Bureau, the “Incredible Kaohsiung” promotional video was filmed across various locations in Kaohsiung, featuring an upbeat song specially composed by Mayday for the city. The video highlights Kaohsiung’s culture and unique characteristics, capturing the transition between day and night with a romantic ambiance and cultural depth. English subtitles are used to introduce various tourist attractions, making the video highly engaging. In the film, lead vocalist Ashin conveys the laid-back charm of the port city, band leader Monster showcases the modern artistic aesthetics of Kaohsiung, bassist Masa enjoys the colorful and vibrant Love River, guitarist Stone rides a bike to demonstrate the energetic spirit of the city, and drummer Guanyu visits Meinong Hakka Village to highlight the area’s rich cultural diversity.

Additionally, Mayor Chen Chu recorded a special English message: “I am Kaohsiung City Mayor, Chen Chu. Welcome to Kaohsiung!” With her warm and approachable smile, she extends a heartfelt invitation to friends around the world to visit Kaohsiung.