Travel Center / Comprehensive Report
Yipin Bookstore is a new venture launched by Dai Shengyi, founder of the Wang Group, after his retirement from the company. It also actively promotes reading, and currently has two locations in Taipei and Taichung. For just 100 NT dollars, you can access the thousands of books in the store. In addition to Yipin Bookstore, Lelue Bookstore in Taichung, which officially opened in November, also offers the same deal: just 100 NT dollars for access to books and unlimited coffee refills.

▲ Yipin Bookstore Taipei. (Photo / Provided by Yipin Bookstore)
Yipin Bookstore Taipei
Located on Ren’ai Road in Taipei, Yipin Bookstore Taipei is the first social enterprise founded by Dai Shengyi. His Yipin Bookstore is not profit-driven, does not sell books, and offers over 200 ping (approximately 660 square meters) of space with 150 seats. Admission is only 100 NT dollars, granting access to more than 2,500 hardcover books. The store also provides free coffee and tea, all to promote the reading habit in Taiwan.

▲ A beautiful space with 2,500 books – just pay 100 NT dollars for entry and immerse yourself in the world of books, with unlimited coffee and drinks. (Photo / Provided by Yipin Bookstore)
The name "Yipin" is derived from the character “益” (benefit) in Dai Shengyi’s name and the character “品” (quality) in Wang Group, positioning it as a social enterprise rather than a profit-making venture. If you need to leave temporarily for a meal or other matters, you can re-enter with your receipt without paying an additional fee.
Address: No. 69, Section 2, Ren’ai Road, Zhongzheng District, Taipei City
Phone: 02 2397 2998

▲ Yipin Bookstore Taichung. (Photo /NINI AND BLUE Food & Fun Diary)
Yipin Bookstore Taichung
After opening its first Yipin Bookstore, the second branch returned to Dai Shengyi’s hometown of Taichung. It opened on November 1st (on Huiwen Road in Taichung), with hardware costs reaching 30 million NT dollars. The initial collection includes 2,000 books, primarily focused on food and drink, occupying one third of the space, while the rest covers travel, aesthetics, children's themes, and lifestyle.

▲ A variety of drinks available for unlimited refills. (Photo / NINI AND BLUE Food & Fun Diary)
As the bookstore promotes reading and hopes visitors can focus on it, Wi-Fi and power outlets are not provided. Like the Taipei branch, if you need to leave temporarily for a meal or other reasons, you can re-enter with your receipt without paying again.
Address: No. 361, Huiwen Road, Nantun District, Taichung City
Phone: 04 2389 1102

▲ A giant owl sculpture stands at the entrance of Lelue Bookstore, named “Owl Lelue,” symbolizing the everlasting nature of wisdom. (Photo / Provided by Lelue Bookstore)
Lelue Bookstore Taichung
Lelue Bookstore was founded by Taiwan’s renowned cultural creative figure Chang Ching-ping, who has been listed among the world’s top 100 designers and has won the highest award at the German Red Dot Design Awards. Located in West Central District, Taichung, it is a standalone 600-square-meter space that functions as a library, café, art gallery, and performance venue. A giant owl sculpture named “Owl Lelue” stands at the entrance, symbolizing the everlasting nature of wisdom.

▲ Lelue Bookstore features over 3,000 books on themes of humanity, aesthetics, architecture, and fashion, arranged in a flexible layout. (Photo / Provided by Lelue Bookstore)
Lelue Bookstore houses over 3,000 books on themes of humanity, aesthetics, architecture, and fashion, arranged flexibly. A century-old banyan tree runs through the first and second floors of the space. The design includes a skylight above the tree, allowing sunlight, air, and rain to naturally enter the interior, letting the banyan tree "breathe" and bringing vitality to the bookstore. Entry to Lelue Bookstore costs 100 NT dollars per person, with self-service coffee and tea provided.
Address: No. 6, Yucheng Road, West Central District, Taichung City
Phone: 04-2358-2083
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