“80 minutes is a beautiful distance” – Hong Kong travel special edition embraces a literary and artistic vibe

Reported by You Ru / Taipei




▲ The “Hong Kong Full of Surprises” brochure is available free of charge to Taiwanese travelers. (Photo / Provided by the Hong Kong Tourism Board)

Xu Weini, Director of the Hong Kong Tourism Board in Taiwan, said: “Hong Kong’s unique cultural depth stems from its blend of Eastern and Western influences and its diverse urban character. Especially on Hong Kong Island, you can feel its ever-changing humanistic charm.” Xu added that the creation of the “Hong Kong Full of Surprises” brochure aims to help Taiwanese travelers discover more diverse facets of Hong Kong and explore the fun of traveling through its hidden alleys.

The “Hong Kong Full of Surprises” brochure is available free of charge to Taiwanese travelers and features commentary from various celebrities offering fresh perspectives. For example, fashion personality Lu Nanjun sees “Central and Western District” as a place where stylishness is an attitude; renowned author Zhang Manjuan recommends “Wan Chai District,” where memories of life experiences showcase a blend of old and new in an old district entering a new era; lifestyle and travel writer Ye Yilan describes “Eastern District” as a slow-living vibe within a bustling area; while designer Chen Junliang views “Southern District” as embodying a maritime charm that fuses avant-garde and tradition.


Rather than focusing on sightseeing guides, the brochure introduces Hong Kong Island through deep, style-oriented experiences, recommending that travelers take the iconic tram to leisurely explore the city at a comfortable pace.

Instead of focusing on sightseeing guides, the brochure introduces Hong Kong Island through deep, style-oriented experiences, recommending that travelers take the iconic tram to leisurely explore the city at a comfortable pace, moving between districts. In the Central and Western District, stroll through POHO, SOHO, and NOHO, discovering many thoughtfully designed fashion accessories, lifestyle goods, and daily items—offering something for everyone to enjoy, or visit PMQ, Hong Kong’s new cultural landmark, to appreciate the creativity of local artists.

When you’re tired from walking, a turn of the corner leads you to a uniquely charming café or restaurant; in the Eastern District, immerse yourself in the everyday life of Chun Yeung Street, or explore the industrial buildings in Chai Wan that resemble movie sets—where machinery workshops have transformed into breweries, artist studios, literary cafés, and international restaurants, creating a magical space that highlights Hong Kong’s distinctive taste of life. In Wan Chai, savor authentic cuisine and heritage-meets-modern shops, feeling the energy of old and new blending together; if you want to escape the city, head to the Southern District, where the relaxed pace of Shek O and the exotic vibe of Stanley offer relaxation.




To complement the “Hong Kong Full of Surprises” theme, travel agencies have also launched related promotional packages. These include three major China Airlines operators offering three-day-two-night Taipei departures starting from NT$5,988 (before tax); in Taichung, Dragonair offers a three-day package starting from NT$5,999 (before tax); and from Kaohsiung, packages start from just NT$6,999 (before tax)—less than NT$10,000 after tax—for a perfect trip combining great design, rich flavors, and cultural ambiance.

Taiwanese travelers can obtain the “Hong Kong Full of Surprises” brochure for free by sending a self-addressed A4 envelope with a NT$10 stamp affixed to: Hong Kong Tourism Board, 29th Floor, 66 Zhongxiao West Road, Section 1, Zhongzheng District, Taipei City 100, Taiwan, R.O.C., specifying that they are requesting the “Hong Kong Full of Surprises” brochure.

Additionally, the Hong Kong Tourism Board has launched a series of activities to promote “Hong Kong Full of Surprises.” These include following the official WeChat account “香港逗阵行” (Hong Kong Together), and participating in the online “Tram Ride Through Hong Kong” event before April 29 for a chance to win round-trip tickets between Taiwan and Hong Kong. Furthermore, from April 26 for nine consecutive days, the Hong Kong Tourism Board will host the “Hong Kong Anywhere Door” event at Huashan 1914 Creative Park, giving Taiwanese visitors the fun experience of stepping through a door and arriving directly in Hong Kong.