I see You奏效　EVA Air Wins “2014 Influential Brand Award”

▲EVA Air wins the “2014 Influential Brand Award,” pictured here with Star Alliance livery. (Photo / Provided by the company)

Travel Center / Comprehensive Report

At the 2014 Influential Brand Survey organized by Manager Today magazine, EVA Air received the “2014 Influential Brand Annual Grand Prize” and the top award in the airline category. EVA Air General Manager Cheng Chuan-yi stated: “A good brand not only achieves strong sales performance but also carries a mission to society through the spirit and values it communicates. We also hope to show the world the formidable brand power of Taiwan.”

In the survey, online word-of-mouth influence accounted for 40% of the evaluation, consumer brand favorability made up 30%, and social impact took up another 30%, highlighting the importance of online public opinion today. EVA Air noted that since launching the “I See You” advertisement last June, it has sparked widespread discussion and response both online and within social communities. The airline’s voluntary adoption of the “Offering Tea” activity in Taitung further demonstrated the brand’s positive influence.


▲After the launch of the I See You campaign, EVA Air flight attendants served tea under a big tree. (Photo / Provided by the company)