Celebrating 40th Anniversary: Shibuya Temporarily Transforms into Hello Kitty Kingdom
▲ Sanrio has planned a series of Hello Kitty celebration events in Shibuya. (Photo / From the official event website)
Reported by Chen Ruizhong / Comprehensive reporting
Attention travelers planning to visit Japan during the holiday break—To celebrate Hello Kitty’s 40th anniversary, Sanrio is holding various Hello Kitty-themed events and offering exclusive merchandise at multiple locations in Shibuya, including Tokyu Department Store Main Building, Tokyu Department Store Toyoko, 109, and HIKARIE, from April 24 to May 6. Items include limited-edition bags, clothes, and chances to take photos with Kitty, aiming to turn the whole of Shibuya into a Hello Kitty city. For details, please visitthe official event website.
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