"Myth" Lead Singer Kicks Off Korea Exhibition: All-in-One Cultural & Travel Info

▲Shinhwa’s lead singer Shin Hyesung attended the Korea Culture & Tourism Expo as an opening guest. (Photo/Chou Chen-keng, Liberty Times)

Reported and photographed by Chen Jui-chung / Taipei

The "Annyeong KOREA!: Korea Culture & Tourism Expo,"featuring 85 organizations and 124 diverse Korean-themed booths,kicked off today (July 5) and will run for two consecutive days at Taipei World Trade Center Hall 3. The event showcases Korean cuisine, travel, weddings, education, beauty, and tourism-related information, along with various DIY cultural experiences. South Korean idol group Shinhwa’s lead singerShin Hyesungalso performed as a guest, drawing non-stop screams from the crowd.

▲The venue was packed to capacity as fans flocked to catch a glimpse of their idols.

Admission to the Korea Culture & Tourism Expo is free. Many fans lined up before the opening just to see their idol, and when Shin Hyesung took the stage, the excitement reached its peak. For this Taiwan performance, Shin Hyesung greeted fans in Mandarin: “Hope you all come visit Korea more often!”

Morephotos of Shin Hyesung’s dashing performance＜＜＜＜Click here

▲Korean medical beauty clinics also shared scalp care tips with visitors.

To let attendees experience authentic Korean flavors, the expo featured food stalls offering kimchi, seafood pancakes, spicy stir-fried rice cakes, and more. The Korean fried chicken made famous by the drama "Goblin" drew massive crowds.

▲Korean fried chicken, popularized by K-dramas, was a huge hit at the expo.

In addition, the event included interactive games like those from the variety show "Running Man," traditional Korean games such as Yutnori, tuho (arrow tossing), and shuttlecock kicking, as well as traditional hanbok (Korean attire) dressing experiences. Renowned Korean beauty companies also conducted skincare workshops, allowing visitors to explore different aspects of Korean culture.

▲The event also featured traditional hanbok dressing experiences.

According to the organizers, in addition to daily performances by travel influencers, K-pop musicals, fantasy percussion shows, and Typhoon, July 5 will feature performances by Shinhwa’s Shin Hyesung and girl group Dal Shabet, while July 6 will include interactions with ULALA SESSION, the winners of a talent show. Fans are encouraged to take advantage of the weekend to experience Korean charm.

▲The tuho (arrow tossing) competition tested participants’ finger strength and core control.