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Sold tens of millions of pieces already!Yuanshu-based taro pies — chocolate flavor just 30 NT per piece

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — With multiple chain locations across Taiwan, “I Fry for You,” the brand, has entered its 10th year. It now operates over 40 outlets nationwide, specializing in affordable snacks made primarily from fresh Dajia taro. To celebrate winter, the store has launched five new products, offering taro lovers more pairing choices.

Reported by Hua Shaofu / Taipei

With multiple chain locations across Taiwan, “I Fry for You,” the brand, has entered its 10th year. It now operates over 40 outlets nationwide, specializing in affordable snacks made primarily from fresh Dajia taro. To celebrate winter, the store has launched five new products, offering taro lovers more pairing choices.

Li Chengrun, who hails from Yuanshu and was originally a basketball player, started his business on his own in his sophomore year due to financial reasons. “Back then I sold 1,000 taro pies a day at one store. Now, with more products and options, I sell about 400 a day. Over ten years, I roughly estimate I’ve sold tens of millions of taro pies.” The taro sales are astonishing.

When talking about what makes their taro different, Li Chengrun said: “It’s all about using quality ingredients. We don’t add preservatives, artificial coloring, or starch — it’s made purely from taro. I can tell you how to distinguish real taro: if the taro is very purple, but not a purple-heart variety, most likely it has coloring added. Good taro has a smooth texture, while older taro tends to be crumbly.” Due to its perishability, he recommends consuming it within three days. Also, because of strict ingredient control, products are sold only while supplies last.

▲My Fried Delights new menu item. (Photo / Reporter Hua Shaofu)

▲My Fried Delights new menu item. (Photo / Reporter Hua Shaofu)

▲ The cheese in the Cheese Taro Pie strings just like the filling in the cheese ball. (Photo / Reporter Hua Shaofu)

Cheese Taro Pie
The cheese inside is imported from the U.S. Unlike the sweet-and-salty taste found at breakfast shops, it strings just like the filling in their other cheese ball product.

▲My Fried Delights new menu item. (Photo / Reporter Hua Shaofu)

▲My Fried Delights new menu item. (Photo / Reporter Hua Shaofu)

▲ Chocolate lovers must try the Chocolate Taro Pie. (Photo / Reporter Hua Shaofu)

Chocolate Taro Pie 
Just 30 NT per piece, the pie uses sweet chocolate with an additional drizzle of chocolate sauce on top — it’s delightfully sweet. But if you prefer less sweetness, you can opt out of the sauce.

▲My Fried Delights new menu item. (Photo / Reporter Hua Shaofu)

▲ The Matcha Mochi-style Taro Pie also features a touch of red bean. (Photo / Reporter Hua Shaofu)

Matcha Mochi-style Taro Pie With the growing number of matcha enthusiasts recently, the store introduced this matcha mochi-style taro pie, which also includes a bit of red bean. It has a rich and aromatic flavor.

▲My Fried Delights new menu item. (Photo / Reporter Hua Shaofu)

▲ The Salted Egg and Meat Floss Taro Pie uses vegetarian meat floss. (Photo / Reporter Hua Shaofu)

Salted Egg and Meat Floss Taro Pie
The meat floss is vegetarian, paired with salted egg. It’s reminiscent of the salted egg taro balls from Raohe Night Market. Many customers love this flavor, prompting the owner to produce it. “What sets us apart from Raohe Night Market is that we wrap it in an outer layer of pastry and use vegetarian meat floss, giving it more layers of flavor.”

▲My Fried Delights new menu item. (Photo / Reporter Hua Shaofu)

▲ The Brown Sugar Mochi-style Taro Pie also has a chewy red bean element. (Photo / Reporter Hua Shaofu)

Brown Sugar Mochi-style Taro Pie
Similar in concept to the matcha mochi-style taro pie, the chewy red bean adds a lovely touch. Many find the red bean flavor stands out pleasantly.

▲My Fried Delights new menu item. (Photo / Reporter Hua Shaofu)

▲ From now until February 15, show the ETtoday News Cloud app when making a purchase in-store to get a buy-one-get-one-free deal on the Chocolate Taro Pie. (Photo / Reporter Hua Shaofu)

Special offer: From now until February 15, show the ETtoday News Cloud app in-store to enjoy buy-one-get-one-free Chocolate Taro Pies.

Taipei Xinzhuang Branch
Address: No. 87, Wugong 2nd Rd., Xinzhuang District, New Taipei City (store address)
Phone: 0983-463531
Business hours: 12 PM – 7:30 PM (closed Saturdays and Sundays)

New Taipei - Shulin Branch
Address: No. 96, Xibei Rd., Banqiao District, New Taipei City
Phone: 0983-328009
Business hours: 4:00 PM – 9:00 PM, closed on Sundays

New Taipei – Pingzhen Branch
Address: Intersection of Nanjing Road and Xing’an Road, Pingzhen District, Taoyuan City
Phone: 0972-035089
Business hours:

Taoyuan – Guishan Branch
Address: No. 19, Xinle Street, Guishan District, Taoyuan City
Phone: 0919-338808
Business hours: 10:00 AM – 10:00 PM (no fixed days off)

New Taipei – Shenkeng Branch
Address: No. 111, Puxin Street, Shenkeng District, New Taipei City (in front of Yongtai Laundry)
Phone: 0963-762388
Business hours: 2:00 PM – 7:00 PM (no fixed days off)

New Taipei – Luzhou Branch
Address: No. 206, Heping Road, Luzhou District, New Taipei City (at the intersection of Guanghua Road and Heping Road)
Phone: 0936-688605
Business hours: 3:30 PM – 10:00 PM (weekdays), 2:30 PM – 10:00 PM (weekends)

Miaoli – Toufen Branch
Phone: 0987-990520
Address: No. 121, Heping Road, Toufen Township, Miaoli County
Business hours: 2:00 PM – 6:00 PM (no fixed days off)

Taichung – Wufeng Branch
Phone: 0981-828521
Address: No. 81, Shuren Road, Wufeng District, Taichung City
Business hours: 2:00 PM – 8:00 PM

Taichung – Dajia Branch
Phone: 0963-490750
Address: No. 50, Jiahou Road, Dajia District, Taichung City
Business hours: 2:00 PM – 7:00 PM (closed on Sundays)

Taichung – Tucheng Branch
Phone: 0976-545756
Address: No. 733, Tucheng Road, Dali District, Taichung City (at the entrance of Jinzhu)
Business Hours: 3:00 PM – 7:00 PM (no fixed days off)

Taichung - Qinyi Branch
Phone: 0976-265848
Address: No. 8, Lane 243, Section 1, Zhongshan Road, Taiping District, Taichung City
Business Hours: 12:00 PM – 8:00 PM (no days off)

Taichung - Taiping Branch
Phone: 0903-724410
Address: No. 282, Taiping Road, Taiping District, Taichung City
Business Hours: 2:00 PM – 8:00 PM (closed every Wednesday)

Nantou - Puli Branch
Phone: 0988-042919
Address: No. 229, Section 2, Zhongshan Road, Puli Town, Nantou County (next door)
Business Hours: 2:00 PM – 8:00 PM (no fixed days off)

Nantou - Nantou Branch
Phone: 0911-733701
Address: Intersection of Sanhe Road and Fuxing Road, Nantou City (in front of the parking lot)
Business Hours: 2:00 PM – 6:00 PM (no fixed days off)

Nantou - Caotun Branch
Phone: 0977-269196
Address: No. 49, Hexing Street, Caotun Township, Nantou County
Business Hours: 2:00 PM – 7:00 PM (no fixed days off)

Changhua - Sanmin Branch
Phone: 0955-940217
Address: Intersection of Sanmin Road and Yong’an Street, Changhua City
Business Hours: 2:30 PM – 7:30 PM (no fixed days off)

Chiayi - Kangle Branch
Address: No. 151, Kangle Street, Chiayi City
Phone: 0911-379047
Business hours: 1:30 PM ~ 6:30 PM

Chiayi - Zhushan Branch
Address: No. 108, Zhongshan Rd., Zhushan Village, Zhushan Township, Chiayi County
Phone: 0955-592761
Business hours: 3:00 PM ~ 8:00 PM (no fixed days off)

Chiayi - Taibao Branch
Address: No. 1-175, Section 2, Zhongshan Rd., Taibao City, Chiayi County
Phone: 0919-467005
Business hours: 2:00 PM ~ 7:00 PM (irregular closing days, please call to inquire)

Tainan - Wanli Branch
Phone: 0981-699958
Address: No. 953, Mingxing Rd., South District, Tainan City
Business hours: 15:00 - 20:00

Tainan - Benyuan Branch
Phone: 0965-486079
Address: No. 211, Section 3, Benyuan St., Tainan City
Business hours: 14:30 ~ 22:00 (closed on Fridays, please call to inquire)

Tainan - Shuixian Temple Branch
Phone: 0978-571410
Address: No. 1, Heping St., West Central District, Tainan City
Business hours: 10:00 AM ~ 6:00 PM (no fixed days off)

Kaohsiung - Gangshan Branch
Phone: 0910-733296
Address: No. 76, Shouhua Rd., Gangshan District, Kaohsiung City
Business hours: 2:30 PM ~ 6:30 PM (irregular closing days, please call to inquire)

Kaohsiung - Luzhu Branch
Phone: 0912-166976
Address: No. 27-4, Yijia Rd., Luzhu District, Kaohsiung City
Business hours: 3:00 PM ~ 7:30 PM (no fixed days off)

Kaohsiung - Station Front Branch
Phone: 0979-891228
Address: No. 63, Jianguo 3rd Rd., Sanmin District, Kaohsiung City
Business Hours: 2:00 PM – 8:00 PM (no fixed days off)

Kaohsiung - Nanzih Branch
Phone: 0938-607622
Address: No. 223, Desxiang Rd., Nanzih District, Kaohsiung City (store address)
Business Hours: 3:00 PM – 9:00 PM (no fixed days off)

Kaohsiung - Dashe Branch
Phone: 0989-626318
Address: No. 87, Zhongzheng Rd., Dashe District, Kaohsiung City (next to Jixiang Motorcycle Shop)
Business Hours: 3:00 PM – 9:00 PM (no fixed days off)

Kaohsiung - Fongshan Branch
Phone: 0920-912107
Address: No. 227-2, Zhongshan Rd., Fongshan District, Kaohsiung City
Business Hours: 2:30 PM – 9:30 PM

Kaohsiung - Renwu Branch
Phone: 0987-976280
Address: No. 133, Section 1, Wenxue Rd., Renwu District, Kaohsiung City
Business Hours: 14:00 – 18:30

Kaohsiung - Daliao Branch
Phone: 0987-632965
Address: No. 6, Fenglin 4th Rd., Daliao District, Kaohsiung City
Business Hours: 14:00 – 20:00

Kaohsiung - Xiaogang Branch
Phone: 0975-778498
Address: No. 1190, Gaoping 7th Rd., Xiaogang District, Kaohsiung City
Business Hours: 2:30 PM – 8:00 PM

Kaohsiung - Meinong Branch
Phone: 0981-981952
Address: No. 14, Lane 68, Meizhong Rd., Hehe Village, Meinong District, Kaohsiung City
Business hours: 2:00 PM – 7:00 PM

Pingtung - Wandan Branch
Phone: 0900-039352
Address: No. 243, Section 1, Wandan Road, Wandan Village, Wandan Township, Pingtung County
Business hours: 2:00 PM – 7:00 PM (Mon–Fri), 1:30 PM – 7:00 PM (Sat & Sun) [Closed on Mondays]

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