No shopping or theme parks in sight—industry players bullish on Japan’s “hidden gems” tourism
Travel Center / Comprehensive Report
Japan has long been a top travel destination for Taiwanese tourists. In the past, popular choices mainly included shopping in Tokyo, visiting Disneyland, indulging in crab delicacies in Hokkaido, and exploring ancient cities like Kyoto, Osaka, Kobe, and Nara.However, some industry players are optimistic about hidden gems tourism, believing that Japanese travel has gradually shifted from shopping and theme parks to exploration of off-the-beaten-path destinations. Consumers are also starting to seek more unique and distinctive travel experiences.
▲ Underwater walkway along Okinawa’s azure coastline. (Photo / Provided by the operator)
Japan boasts a rich cultural heritage and diverse natural landscapes, with a total of four natural heritage sites and twelve cultural heritage sites. This year, during the Mid-Autumn Festival and Double Ten Day holidays, EasyGo Travel launched a Japan Hidden Gems Tour, featuring Tokyo and Okinawa hidden gems package itineraries.
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