First international airline registered in 23 years; "Hao Jiao Xiang Qi" become Tigerair Taiwan’s brand ambassadors

Tigerair Taiwan’s in-flight meals such as “Nostalgic Spare Ribs Rice,” “Pumpkin Rice Noodles,” and “Taiwanese Braised Pork Rice” are all freshly prepared by the airline’s catering service, a big difference from the vacuum-packed meals typically used by foreign low-cost carriers. Authentic Taiwanese meal combos (main dish plus drink) start from just NT$250. The airline also offers a variety of snacks, instant noodles, sweets, and drinks for passengers to choose from and purchase freely. Additionally, unlike other foreign low-cost carriers operating in Taiwan, Tigerair Taiwan’s customer service hotline will be staffed by agents who speak fluent Mandarin, Taiwanese, and English.

For the aircraft livery, each plane will feature the word “Taiwan” painted on it. The livery theme is “The Leaping Heart Above Formosa’s Clouds,” combining calligraphic strokes with rounded English fonts to spell out “Taiwan,” symbolizing the brand’s positioning of international professionalism with local warmth. The outline of Taiwan is specially paired with clouds in the sky to form the shape of a “T,” representing Tigerair Taiwan’s ambition to take off from Taiwan, soar through the skies, and explore the world. In terms of color scheme, the airline’s corporate standard bright orange is used as the base to create a warm gradient, conveying Tigerair Taiwan’s brand personality of being “warm, sincere, and passionate.” This then transitions into a calm earth tone, expressing the airline’s grounded commitment to developing its roots in Taiwan.


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To coincide with the inaugural flight event, Tigerair Taiwan has launched a 【Tiger Who?】 puzzle game on its official Facebook fan page. Players who score over 1,000 points and share the game will have a chance to win Singapore flight tickets (20 sets, one per set) or a 1:150 scale Tigerair Taiwan model plane (30 sets, one per set). The campaign runs from September 23 to September 28. By liking the Tigerair Taiwan fan page, participants can join the game, which can be played repeatedly—with more plays increasing the chances of winning.