The True "City of Lanna Culture" – Thailand’s Lampang Establishes Its Own Brand

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▲ Beautiful and lush Lampang Province is a destination with the potential to showcase dynastic culture. (Photo / Courtesy ofLampang BrandLampang Province’s official Facebook page)

Tourism Center / Comprehensive Report

Authorities in Lampang Province have partnered with the Tourism Authority of Thailand to roll out various promotional campaigns to market the region, with the hope of making this charming northern province a must-visit destination for international tourists. The Tourism Authority of Thailand noted that the upcoming “Lampang Brand Marketing Campaign” will emphasize Lampang as the true “City of Lanna Culture” and a gateway to open borders with neighboring ASEAN nations, while also promoting the “Lampang Brand” through a new logo and slogan.

Mr. Wisoot Buachum, Director of the Tourism Authority of Thailand’s Chiang Mai Office, said: “Lanna was once an independent kingdom in what is now Thailand’s northern region, and it holds great potential as an outstanding tourist destination. While many travelers are already familiar with Chiang Mai, there are still numerous tourism resources in the surrounding provinces.” Lampang boasts a distinctive and vibrant culture, along with forests and mountains suitable for eco-friendly tourism and adventure, catering to the needs of all types of travelers.

The TAT further explained that the Lampang brand image website (www.lampangbrand.com) is currently under development and will also be promoted across various social media platforms. In addition, videos, multimedia content, and a special television feature will be produced and broadcast on online platforms as well as mainstream media channels. The official Lampang Brand marketing event will be held on October 19 at Kat Kongta on Lampang’s Cultural Road. The extensive campaign aims to reach tourism operators nationwide and establish well-rounded travel itineraries for visitors exploring Lampang.

One of the most important parts of the marketing campaign is a short film competition themed “Lampang – The City of Happiness.” Winners will receive medals and cash prizes worth 100,000 THB, 50,000 THB, and 30,000 THB respectively, along with the opportunity to showcase their works to the world. (Those interested in participating can find more information at www.lampangbrand.com or the Lampang Brand Facebook fan page.)