Wu Pao Chun Mai Fang Taichung Flagship Store Opens, Launches 7 Taichung-Exclusive Expo Bread Varieties

▲ Taichung-exclusive Expo Bread – Apple Blossom. (Photo / Provided by Wu Pao Chun Mai Fang, the same below)

Reported by Huang Shiyuan / Taipei

The third flagship store of Wu Pao Chun Mai Fang, situated in Taichung’s 7th Redevelopment Zone near the new civic center, officially opened on August 17. Designed with a “theater concept” to complement the nearby National Taichung Theater, the bakery allows customers to observe the bread-making process through large transparent windows, turning a simple bread purchase into a theatrical experience.


▲ The third flagship store of Wu Pao Chun Mai Fang in Taichung’s 7th Redevelopment Zone officially opened on August 17.

As Taichung is set to host the 2018 World Expo, Wu Pao Chun Mai Fang Taichung introduced seven “Taichung-Exclusive Expo Bread” varieties to celebrate the event. The Expo Bread collection includes “Apple Blossom,” “Floral Night-Blooming Cereus,” “Passionate Pineapple Flower,” “Osmanthus-Infused Toast,” “Mini Garden,” “Desert Rose,” and “Osmanthus Fragrance Fills the Store.”


▲ Expo Bread – Floral Night-Blooming Cereus.


▲ Osmanthus-Infused Longan Bread Ice Cream.

Taichung flagship store debuts multiple homemade Italian gelato flavors for the first time. The gelato inspired by Wu Pao Chun bread combines classic flavors—like osmanthus-infused longan bread—with actual bread crumbs mixed into the ice cream, offering a textured bite with hints of smoked longan and red wine. Other options include “Luxe Sea Salt Gelato” made with Hokkaido Luxe cream cheese, plus four natural gelato flavors using premium local Taiwanese ingredients: “Rose Berry,” “Roasted Purple Sweet Potato,” “Passionfruit Mango,” and “Fresh Milk Vanilla” (made with Yunlin Jiaming fresh milk).

Address: No. 18, Zhèngzhì Běi 2 Lù, Xītún Qū, Taichung City
Phone: (04) 2258-9593