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“The Open-Air Museum” – Gyeongsangbuk-do Tourism Organization Promotes Travel to Taiwan

Published: 2026-11-08 👁 103 views
Last updated 2026-11-08 — Gyeongsangbuk-do, an important historical and cultural city in South Korea, has been actively promoting tourism to Taiwan. On the 20th, Lee Hee-do, head of the Marketing Division of the Gyeongsangbuk-do Tourism Organization, Park Hak-seok, deputy head of the Marketing Planning Team, and Son Sam-ho, head of the Strategic Marketing Team, visited Taipei to hold a tourism briefing, aiming to help travel industry professionals and media gain a better understanding of the region’s tourism resources.


▲ Gyeongsangbuk-do is known as an “open-air museum” due to its rich historical and cultural heritage, pictured here is Bulguksa Temple. (Photo / Reporter Chen Tzu-yin)

Reported by Chen Tzu-yin / Taipei

Gyeongsangbuk-do, an important historical and cultural city in South Korea, has been actively promoting tourism to Taiwan. On the 20th, Lee Hee-do, head of the Marketing Division of the Gyeongsangbuk-do Tourism Organization, Park Hak-seok, deputy head of the Marketing Planning Team, and Son Sam-ho, head of the Strategic Marketing Team, visited Taipei to hold a tourism briefing, aiming to help travel industry professionals and media gain a better understanding of the region’s tourism resources.

Lee Hee-do, head of the Marketing Department of the Gyeongsangbuk-do Tourism Organization, said that Gyeongsangbuk-do is known as the “open-air museum,” with well-preserved ancient cultural relics from the Silla Dynasty and renowned Buddhist culture. Among them, UNESCO World Heritage Sites such as Bulguksa Temple, Seokguram Grotto, Andong Hahoe Village, and Yangdong Village are highly recommended must-visit destinations.


▲ Andong Hahoe Village is listed as a UNESCO World Heritage Site. (Photo / Provided by the Korea Tourism Organization)

Chung Ik-su, director of the Korea Tourism Organization Taipei Branch, said that this year the number of exchanges between Taiwan and South Korea is expected to exceed 1 million, with an estimated 600,000 Taiwanese visitors traveling to South Korea and 500,000 South Korean visitors coming to Taiwan. Chung also noted that Gyeongsangbuk-do not only boasts beautiful natural scenery but also rich historical and cultural heritage. Although there are no direct flights from Taiwan, many travelers transit through Busan’s Gimhae Airport via Air Busan and China Airlines, and then continue on to Gyeongsangbuk-do, including Gyeongju.


▲ The Gyeongsangbuk-do Tourism Organization came to Taiwan to promote travel and held a briefing. (Photo / Reporter Chen Tzu-yin, top row from left to right: Yan Tzu-chao, Deputy Manager of Passenger Operations at China Airlines Taipei Branch; Wu Yen-hui, Convener of the Emergency Response Committee of the Taipei Travel Agents Association; Lee Kyung-min, General Manager of Busan Air Taipei Branch; Chen Hsiu-ling, Senior Manager of Lion Travel Northeast Asia Department; Park Hak-seok, Deputy Head of the Marketing Planning Team at Gyeongsangbuk-do Tourism Organization; bottom row from left to right: Li Chia-yin, Vice President of the Taipei Travel Agents Association; Lee Hee-do, Head of the Marketing Division at Gyeongsangbuk-do Tourism Organization; Son Sam-ho, Head of the Strategic Marketing Team at Gyeongsangbuk-do Tourism Organization; Chung Ik-su, Director of the Korea Tourism Organization Taipei Branch; Wan Li-hsiang, Deputy General Manager of Klook Travel Korea Line.)

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