Celebrity Endorsements Spark Pilgrimage Trends: 3 Hottest Food Spots That Went Viral Recently

Travel Center / Comprehensive Report

On the 3rd, stock market guru Zheng Ruizong shared on Facebook that he bumped into Foxconn Chairman Terry Gou at “Beitou Jinchunfa,” instantly propelling this century-old beef noodle shop in Beitou to fame. Unexpectedly, Chairman Gou visited the shop a second time and was spotted by the public, while Eastern Media Group Chairman Wang Linglin was also seen dining there. Besides Jinchunfa, other food spots that recently gained popularity due to celebrity endorsements include the pepper pork buns from the family shop of badminton gold medalist Wang Tzu-wei at the Universiade, and the golden award-winning spare ribs frequented by Canadian athletes.


▲Foxconn Chairman Terry Gou dined at Beitou Jinchunfa Beef Noodles, prompting patrons to ask for photos with him. (Photo / Authorized by ETNEWS netizen, please do not reproduce without permission.)

Jinchunfa Beef Noodles
Established in 1897, Jinchunfa Beef Noodles has a history of 120 years. This century-old shop is most famous for its “Original Broth Beef Noodles,” which may look plain with its light-colored soup, but delivers an incredibly rich and delicious taste that surprises many. In addition to beef noodles, the menu also includes stir-fried beef, stir-fried tripe, beef offal, and beef ball soup, all priced around NT$120.

Address: No. 169, Section 2, Zhongyang North Road, Beitou District, Taipei City
Phone: 02-2892-8072

▲After Wang Tzu-wei won the gold medal in men’s singles badminton, the pepper bun stall run by his family went viral. (Photo / Taken by Huang Shih-yuan)

Fuzhou Pepper Pork Buns
Wang Tzu-wei, who won the gold medal in men’s singles badminton at the Taipei Universiade, caused the pepper bun stall operated by his family to go viral. Many fans came to pay homage and support the gold medalist with their wallets. Since the buns are made and baked fresh on the spot, the entire process takes about an hour, and only around 60 can be baked at a time, often selling out as soon as they come out of the oven. To prevent customers from waiting too long, Mom Wang even temporarily used playing cards as numbered tickets.

The Fuzhou pepper pork bun stall run by Wang Tzu-wei’s family is located right across from the entrance of Ningxia Night Market on Minsheng West Road. It has been in business for nearly 70 years and is currently co-managed by Dad Wang and Uncle Wang (Wang Tzu-wei’s uncle). The couple raised Wang Tzu-wei with the income from this bun stall. The buns come in two types—fatty and lean—priced at NT$35 and NT$40 respectively. They’re generously stuffed and considered quite affordable in Taipei.

Location: Intersection of Minsheng West Road and Ningxia Road, first floor of Yaoyue Building (across from the entrance of Ningxia Night Market)


▲Golden Award Spare Ribs’ pork chop rice. (Photo / Provided by netizen Sige, authorized by ETNEWS, please do not reproduce without permission.)

Golden Award Spare Ribs
The well-known “Golden Award Spare Ribs” located in a lane on Section 3, Bade Road, Songshan District, Taipei City (near Taipei Arena), also became a hit after media coverage. Their spare ribs and chicken legs are marinated in an exclusive sauce—the recipe known only to the boss, even his wife doesn’t know it. As for meal prices, pork chop rice is NT$85, honey crispy chicken cutlet rice is NT$100, chicken leg rice is NT$95, and spare rib rice is NT$85. It has always been a favorite among nearby office workers.

Address: No. 13, Lane 14, Alley 74, Section 3, Bade Road, Songshan District, Taipei City
Phone: 02-2579-5469