Korean-style café chain combines business with marketing, invites spokesperson Kim Soo-hyun to Taiwan for fan meet

▲Caffe bene (Coffee with You) spokesperson Kim Soo-hyun will hold a fan meet in Taiwan in March. (Photo / Provided by Caffe bene (Coffee with You))

Reported by Huang Shiyuan / Taipei

The renowned Korean integrated café and leisure brand "Caffe bene (Coffee with You)" expanded rapidly after entering Taiwan. However, at the end of last year (2014), reports emerged that its Kaohsiung branch had failed to pay staff salaries due to poor management. The head office stepped in to resolve the matter and vowed to strengthen marketing efforts this year (2015). Recently, not only did the brand sign Korean star Kim Soo-hyun as its spokesperson, but it also announced that he will come to Taiwan on March 14 for a fan meet.

Caffebene has scheduled its first fan meet with Taiwanese spokesperson Kim Soo-hyun for 3 PM on March 14 at ATT Showbox in Taipei. Consumers who purchase any one of the 11 newly launched products can obtain a raffle ticket for the event, though all tickets have now been fully distributed.

Taiwan’s Caffebene originates from Korea’s homegrown European-style integrated café chain, creating a traditional European-style leisure café experience. The brand currently operates 12 stores in Taiwan.