Japan’s trendy adult-style dessert sweeps in — the custard-stuffed layered apple pie opens its first Taiwan store on December 22

▲ The crispy pie crust is filled with apple chunks and custard. (Photo provided by RAPL 澎派令果, the same below)

Travel Center / Comprehensive Report

Following the success of BAKE Cheese Tart and ZAKUZAKU stick-shaped cream puffs entering Taiwan, the third brand under BAKE Inc., RINGO, will make its Taiwan debut as “RAPL 澎派令果.” The crispy pie crust filled with apple chunks and custard will go on sale starting November 22 on the first floor of Shin Kong Mitsukoshi Taipei Xinyi A8, marking its first overseas store.

RAPL 澎派令果 (known as RINGO in Japan) continues BAKE Inc.’s innovative concept of freshly baked pies in-store. The brand opened its first store in Ikebukuro, Tokyo, in March 2016. Breaking away from the typically slightly tart flavor of conventional apple pies, it features a crispy crust filled with apple chunks and custard. Its unique taste and creative shape attracted huge crowds upon launch, selling 250,000 pies within a month. In Japan, RINGO has four locations in Ikebukuro, Kawasaki, Fukuoka, and Osaka.


▲ The three main features of RAPL 澎派令果 are “144 layers of crispy pastry,” “carefully selected leaf-on Aomori apples and Japanese apple chunks,” and “fresh milk custard filling whipped and filled in-store.”

The three main features of RAPL 澎派令果 are 144 layers of crispy pastry, carefully selected leaf-on Aomori apples and Japanese apple chunks, and fresh milk custard filling whipped and filled in-store. RAPL 澎派令果 uses specially made brand flour for the pastry and Aomori apples, which are freshly baked in-store daily. They are then filled with freshly whipped custard made using 100% pure fresh milk from locally contracted small dairy farm “Fresh Milk Workshop.”

RAPL 澎派令果 focuses on takeout consumption, with its compact, easy-to-eat design allowing girls to buy and enjoy it on the go. Many consumers have posted various “apple beauty shots” on social media, unexpectedly sparking a craze for “palm-sized little joys.”

Address: 1F, Shin Kong Mitsukoshi Taipei Xinyi A8 (1 Songgao Rd, Xinyi District, Taipei City)


▲ RAPL 澎派令果 once sparked another wave of “apple” queue mania.