Braun’s new brand ambassador, Zhong Chuxi, embodies intelligence and beauty—see how Braun shavers are endorsed

The “Braun AI Little Lightning” hair removal device sparks this summer’s beauty trend

With its German-engineered design excellence, the Braun brand has created countless classic products, delivering an intelligent and refined lifestyle to consumers. On March 27, 2020, Braun unveiled its new brand ambassador—actress Zhong Chuxi, heralding a new chapter of intelligent beauty. In the official ad released on April 2, Zhong Chuxi teams up with the “Braun AI Little Lightning” hair removal device, vividly showcasing effortless, all-encompassing intelligent beauty.

As a highly anticipated young actress, Zhong Chuxi not only boasts a cool and delicate appearance but also delivers versatile acting skills and exceptional personal insight, winning widespread admiration from audiences. This aligns perfectly with Braun’s brand essence of refinement, professionalism, and intelligence. Braun hopes that its collaboration with Zhong Chuxi will create an exquisitely intelligent lifestyle aesthetic for more quality-conscious consumers.

The goddess’s choice for “skin intelligence”—the secret behind her flawless debut

No matter the occasion, Zhong Chuxi always makes a perfect impression with her skin, which stems from her meticulous skincare and pursuit of excellence beneath her cool exterior. As she says in Braun’s new ad: “Beautifully refined, and even more beautifully skin-intelligent.” The “Braun AI Little Lightning” hair removal device is her intelligent choice for maintaining radiant skin, helping her achieve smooth, HD-ready skin and confidently shine on camera with unmatched “skin intelligence.”

AI smart tech—get Zhong Chuxi’s eggshell-smooth skin instantly

The extraordinary AI-powered “smart tech” offers an exceptional hair removal experience, making the “Braun AI Little Lightning” a favorite among beauty enthusiasts. Fans can’t help but share their tips, praising its ability to deliver efficient, long-lasting results at home, achieving eggshell-smooth skin comparable to a medical-grade spa treatment. Thanks to its high-end AI configuration, noticeable effects, and user-friendly operation, the “Braun AI Little Lightning” is highly favored by those seeking an intelligent lifestyle, topping sales charts in Japan in its category.

? AI skin tone recognition—removes hair without harming skin

Different skin tones contain varying levels of melanin, requiring different light energy levels. Braun’s advanced AI skin tone recognition technology intelligently identifies skin tone 80 times per second and automatically adjusts light intensity for precise energy output, ensuring every flash is safe and effective—avoiding burns from excessive energy or ineffective removal from insufficient energy. Meanwhile, UV rays in pulsed light pose risks of sunburn and darkening. The “Braun AI Little Lightning” uses a smart light filter to effectively block UV rays, protecting delicate skin—no darkening, no overexposure while removing hair.

? AI follicle tracking—energy reaches target for fast results

Equipped with AI technology, the “Braun AI Little Lightning” directs pulsed light to intelligently track hair follicles, delivering energy straight to the melanin within. Hair removal shows quick results; after just four uses, coarse dark hair fades away, and three sessions significantly delay regrowth. Pores appear invisible, like after smoothing, effortlessly achieving clear, eggshell-smooth skin.

? AI auto-adjustment—one-touch full-body hair removal

The AI technology in the “Braun AI Little Lightning” enables truly fully automatic, one-touch hair removal, freeing users from complicated manual adjustments or skin tone matching. Switch easily between normal and gentle modes, and choose between tapping or sliding motions to meet hair removal needs for all body areas.

Dual authoritative certifications—effective hair removal while protecting delicate skin

Braun has focused on hair removal for 50 years and has launched over 30 products. The “Braun AI Little Lightning” has earned FDA certification in the U.S., guaranteeing safety and proving its effectiveness in permanently suppressing hair regrowth—helping users achieve “permanent hair removal” in one go. It also holds certification from the European Skin Health Alliance. Notably, the “Braun AI Little Lightning” is the only hair removal device to receive this certification, alongside products like P&G’s Whisper Pure Cotton and Sensitive series of liquid sanitary pads. This strongly confirms that the “Braun AI Little Lightning” truly removes hair without harming skin. Backed by dual authoritative certifications, the “Braun AI Little Lightning” effectively removes hair while protecting delicate skin.

Refinement and intelligence combined—unlock women’s intelligent beauty

Specializing in hair removal, Braun products sell globally and are loved by consumers. The brand continues to innovate, driving technological advancements and leading industry trends, creating the world’s first AI-powered smart hair removal device—the “Braun AI Little Lightning.” By inviting Zhong Chuxi to join the Braun family as a brand spokesperson, Braun further strengthens its image of intelligence in consumers’ minds. As public demand for body care grows, Braun is committed to integrating its innovative DNA into everyday life, unlocking the intelligent beauty of modern living.