Watsons and 7-ELEVEN have simultaneously launched a Rilakkuma points collection campaign.

Text by Chi Binghui, compiled and reported

 

Another wave of convenience store points events is here — seeing the “Doraemon Swivel Fan” create a collecting craze in the height of summer, 7-ELEVEN and Watsons have once again joined forces to launch the “Rilakkuma Relaxed Lifestyle Series,” featuring a Romantic France Chapter and a Sweet Goodnight Chapter. The campaign kicks off on August 3rd and is sure to capture the hearts of both adults and children alike.

Watsons stated that past all-store points campaigns launched in conjunction with 7-ELEVEN have achieved strong redemption results. This year, they are once again collaborating with 7-ELEVEN in sync, but instead of the usual plush toys, they are introducing a cute new plush figure — the “Rilakkuma – Sweet Goodnight Chapter” — for the first time, which is expected to bring another wave of redemptions to Watsons.

The Japanese name for Rilakkuma, リラックマ, is a combination of the word “RELAX” and the Japanese word for bear. It embodies Rilakkuma’s love for a laid-back lifestyle. Watsons’ “Sweet Goodnight Chapter” theme features seven Rilakkuma plush toys: Sleeping Rilakkuma, Milk-Drinking Rilakkuma, Star-Counting Rilakkuma, Milk-Drinking Little White Bear, Star-Counting Little White Bear, Milk-Drinking Little Chick, and Star-Counting Little Chick. These are designed to bring fans of Rilakkuma a good night’s sleep and sweet dreams. Spend NT$220 to earn 1 point, collect 3 points and pay an additional NT$50 or collect 9 points to redeem one Rilakkuma plush toy for free. In addition to the Rilakkuma plush toys, the Watsons all-store points campaign allows you to redeem one free COLD STONE classic ice cream with every purchase with just 3 points, as well as enjoy 24 food, drink, and entertainment perks across eight major partners including Afternoon Tea, Mister Donut doughnuts, 21 Flavor House vanilla roast chicken, BEING Spa, Pet Plus, Saint Nato Bakery, and Pizza Hut.