By Chi Binghui, compiled and reported
Not had enough of department store anniversary sales? The annual ultra-value joint promotion campaign “Pink Joy Shopping Festival” has now entered its 8th edition. This compact little discount booklet covers food, drinks, entertainment, and more. This year’s Pink Joy Shopping Festival runs from October 19 to December 18, in collaboration with 15 chain brands, releasing a total of NT$30 billion in discounts, with deals slashed to as low as 25% off, allowing the public to save big at 1,500 retail locations.
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Pink Joy Shopping Festival has grown from 4 partner brands in its first edition to 15 today. (Photo provided by Jingding PR)
The theme of the 8th Pink Joy Shopping Festival is “Shopping Smart Shopping Fun,” focusing on smart saving and enjoyable shopping. It introduces three major themes: “Enjoy the Moment,” “Savor the Flavor,” and “Pink Fashion.” Partner brands include Pizza Hut, Mister Donut, Sanxia Gourmet, COLD STONE, Fuji-ten, Uni-President Saint Honore, 21st Century Flavor House, ESSIE, Blockbuster, Kang Shih Mei, Motoman, EASY SHOP, Combi, HAPPY HAIR, and A-Shoe. Customers can get a free Pink Joy Shopping Festival discount booklet by making a purchase at any outlet of the 15 brands.
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A total of 930,000 copies of the 8th Pink Joy Shopping Festival booklet will be issued until supplies last. (Photo provided by Jingding PR)
In addition, the event incorporates the popular smartphone check-in feature. Consumers who check in at any 8 different brand outlets, post to their personal Facebook page, and upload to the official website will have the chance to win one of hundreds of prizes, including a 2011 SUZUKI Music 125cc scooter. Those without smartphones can also participate in the Brand Bingo Game — simply use the Pink Joy Shopping Festival discount booklet to make purchases at any four brands, form a line to complete Bingo, and you’re in the draw.