Eslite Makes Its Way to Shanghai – A New Cultural Landmark Debuts in 2015

Text / Compiled and Reported by Chen Guanxin, MOOK Travel Life Network

 

When Eslite is mentioned, most people think of its cozy, literary reading spaces. Now, Eslite is extending its unique cultural and creative style and services to Shanghai as well. Eslite Lifestyle will officially enter Shanghai's Shanghai Tower in Lujiazui, Pudong, in 2015. This is also the first new Shanghai branch publicly announced by Eslite Lifestyle. With a business area of approximately 6,500 square meters, it is positioned as a friendly, diverse, and culturally creative platform that blends Taiwanese and Shanghai characteristics. It will also collaborate with Shanghai Tower to create a new urban cultural landmark across the Taiwan Strait.

Shanghai Tower is located in Lujiazui, the core business district of China’s national-level financial and trade zone. Standing at 632 meters tall with 121 floors, it aims to create an innovative vertical business community around four main themes: “verticality, greenness, intelligence, and humanity.” Its current construction has surpassed Taipei 101, making it the tallest building in the cross-strait three regions. Scheduled to begin operations in 2015, it is expected to become a representative of the new generation of supertall buildings in the world.

 

Eslite Lifestyle will occupy the underground level connected to the subway, as well as the 52nd and 53rd floors of Shanghai Tower. Leveraging the characteristics of vertical urban space and the concept of mixed-use venues, it will offer a wide range of products and cultural and creative services with both breadth and depth. The different floors will cater to distinct groups — the underground level is positioned as a cultural life hub for the general public, emphasizing exploration, experience, cross-industry integration, and creativity stimulation. The 52nd and 53rd floors are designed as cultural-themed lobbies for white-collar workers and members, focusing on in-depth cultural dialogue and creative spaces. It is expected to welcome up to 30,000 to 40,000 visitors daily, including office workers, tourists, shoppers, and hotel guests.

Eslite Lifestyle Chairman Wu Qingyou stated that Shanghai is a city that embraces all rivers and embodies a grand spirit. It is also a global center where Chinese and international elites gather, blending classic and modern cultures. It is the most vibrant international metropolis in terms of material development and urban activity. “Eslite Lifestyle deeply cherishes its connection with Shanghai Tower. At this moment of perfect alignment, we are delighted to jointly participate in shaping and deepening Shanghai’s culture. We also hope to use our warm and inclusive sense of place to vividly showcase the brilliance of Shanghai’s people!” said Wu Qingyou.

 

Eslite Lifestyle continues to deepen its operations across the two sides and three regions. In the third quarter of this year, it will open in Taipei’s Songshan Cultural and Creative Park. By the end of 2014, its first flagship store in Mainland China will open in Suzhou.

 

 

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