Written/Compiled & Reported by Chen Guanxin, MOOK Scenic Spots Family Travel Life Network
As the weather cools down, people are switching to long-sleeved clothing and thick coats, starting to prepare for winter. MUJI has launched a "Warm Living" theme campaign, offering insulation solutions from indoors to outdoors. It introduces four key lifestyle proposals: "Warm Layering," "Home Styling," "Comfort Food Cooking," and "Winter Bathing," showcasing over 100 products such as organic cotton-blend temperature-regulating underwear, wool-blend thermal wear, washed cotton flannel bedding, Iga-yaki clay pot series, global curry blends, bath additives, and bath tablets. Prices range between NT$20 and NT$2,240. The bathing line not only adds new scents like cypress, raspberry, and various compound fragrances but also introduces the "Herbal Essence Bath Sachet Series" for the first time—herbal ingredients like yuzu, cypress, and ginger are wrapped like tea bags. Just toss them into the bath for a natural skin-soothing experience in winter.
![](\"/pic/20200314/c588c5d661f2cddc620144c9af02df64.jpg\")
In MUJI’s concept of warm living, comfort food for winter is highlighted, featuring the global curry series. (Image provided by MUJI Taiwan)
Additionally, to enhance the warmth of home life, MUJI has reinforced the concept of hearty winter hot pot meals, offering bundled discounts on cookbooks and clay pot sets. Customers who purchase the clay pot series can get a 40% discount on the cookbook "Clay Pots: Tools for Delicious Cooking" (original price NT$280), bundling cookware and recipes together for an easy way to enjoy warm winter meals at home.
![](\"/pic/20200314/5cff5159d6b9527951bfb5395b1ce3f8.jpg\")
MUJI’s warm living collection features a winter bathing theme with bath additives, bath tablets, and more. (Image provided by MUJI Taiwan)
MUJI states that as winter arrives and the climate shifts noticeably, people prioritize warmth in daily wear and sleep. Items like the "organic cotton-blend temperature-regulating series" innerwear have been bestsellers since October and November each year, while cotton flannel and washed cotton flannel bedding series are also popular. MUJI further noted that with dropping temperatures, the Iga-yaki lightweight clay pot series—which was in high demand last year—is now produced 20–30% more to meet the demand for warm winter meals. The bathing line includes additives, tablets, and the new herbal bath sachets. Even the packaging of bath additive bottles has been redesigned to resemble books, allowing customers to choose fragrances like picking out books, adding more fun to winter living.
![](\"/pic/20200314/c745344360ab2a1e689e99fdb4429886.jpg\")
MUJI’s warm living collection recommends lightweight down blankets and portable lap blankets, suitable for both travel and home use and easy to store. (Image provided by MUJI Taiwan)
MUJI’s "Warm Living" initiative proposes four main themes: "Warm Layering," "Home Styling," "Comfort Food Cooking," and "Winter Bathing." For warm layering, MUJI suggests choosing temperature-regulating innerwear for changing climates. When facing cold fronts and significant temperature drops, wool-blend thermal wear or high-neck wool sweaters are recommended, along with cashmere wraps for added warmth. For home styling, MUJI focuses on the living room and bedroom spaces, offering lap blankets, washed cotton flannel bedding, and stress-relief slippers to create a more comfortable winter indoor environment.
![](\"/pic/20200314/51107ddc4d50ed083321060dd2bbbe07.jpg\")
MUJI promotes warm layering with wool thermal and temperature-regulating innerwear. (Image provided by MUJI Taiwan)
As the weather gets colder, MUJI further recommends comfort food cooking and winter bathing to bring warmth from the inside out. For comfort food, you can use clay pots or steam plates to prepare a variety of warming dishes, or use MUJI’s global curry series to recreate rich Thai or Indian curry aromas. In the bathing proposal, MUJI offers over 10 different scents such as milk, cypress, rose, yuzu, apple, and raspberry. You can also choose between bath additives, tablets, or bath sachets based on your bathing setup to make winter life cozier and more comforting.
● Read More:
[Wednesday Deals] EVA Air Early Bird Tickets with 30% Off
http://goo.gl/WfWJgn