By MOOK Scenic Spots Family Travel Life Network Editorial Team

The 2014 Taipei Night Market Food Festival promotion kicks off with a bang on June 6th (Friday)! To promote local night market cuisine and culture, and to ensure that the public can enjoy their meals without food safety concerns, this year’s event specially partners with the “Taipei City Ingredient Registration Platform.” Through the fun activity of scanning QR codes, the transparent ingredient mechanism is introduced, allowing consumers to eat with peace of mind.

In the first wave of promotions for this event, we are actively seeking consumers whose names sound like or are homophones of ingredients—such as “Jian Jidian (Egg),” “Yang Xiaopai (Lamb Chop),” or “Mei Shengcai (Lettuce)”—to join in on the fun. By creating this playful topic, we hope to attract more people to participate in the night market events. Participants should visit the on-site service booth during the six major night market promotional event days, present their ID to prove they have a “delicious ingredient name,” and upon verification, they will receive a free “NT$50 night market voucher.” (Limit of 10 per event session, while supplies last.)