Text / Compiled and reported by the editorial team of MOOK Scenic Spots Family Travel Life Network

The summer travel season is approaching. Hilltop, a leading outdoor leisure brand, has long observed the travel experiences of Taiwanese people and found that "sun exposure, stuffiness, and rain" are the three biggest travel concerns during Taiwan’s summer. Well-planned itineraries are often disrupted by scorching sun, humid and hot weather, or heavy rain. True to its commitment to local development, Hilltop has tailored a series of functional garments for the needs of Taiwanese people this summer, including “Cool Black,” “Silver Fiber,” and “Gore-Tex” apparel, addressing common outdoor challenges. In addition, Hilltop has made a breakthrough this year by inviting actress Hsia Yu-Chiao as its annual spokesperson. After establishing itself as a leader in functional clothing, the brand hopes to highlight the importance of comfortable functional wear for outdoor activities through Hsia Yu-Chiao’s sunny, sporty, and outdoorsy image.

Hilltop brand representative Fang Shuo-Wei suggests that consumers choose functional clothing based on their activity scenarios. For outdoor activities under the sun, such as cycling or visiting outdoor attractions, sun protection should be the top priority—especially since summer sunlight is extremely intense, and carelessness can easily lead to sunburn or heatstroke. Hilltop’s “Cool Black Functional Clothing,” developed with Swiss technology, helps avoid damage from solar heat and UV rays. Compared to regular clothing, after sun exposure, the surface temperature of Hilltop’s Cool Black garments does not rise as sharply as ordinary black clothes, maintaining a comfortable temperature while offeringUPF30UVUVprotection, equivalent to6times that of a regular umbrella.

Another characteristic of Taiwan’s island-style summer climate is humidity and stuffiness, especially the sticky feeling caused by sweat after exercise. Fang Shuo-Wei explained that Hilltop’s “Silver Fiber Functional Clothing” treats the fiber surface with pure silver, utilizing the antibacterial properties of silver ions to effectively prevent odor formation and avoid the embarrassment of post-exercise sweat smells. It is ideal for consumers who want to stay active but worry about body odor.

Hilltop’s Gore-Tex jackets feature a three-layer construction. The middle special “Gore-Tex” membrane has micro-pores that are 20,000 times smaller than a water droplet, so water cannot penetrate the fabric. This keeps you dry even in the rain and allows sweat vapor to evaporate quickly. When the three layers of fabric are pressed together to form a complete material and sealed with waterproof tape, the result is a breathable, waterproof, and windproof Gore-Tex functional garment. For outdoor enthusiasts who love hiking or exploring rugged environments, sudden weather changes are no longer a concern.

Beyond functionality, Hilltop also emphasizes the visual design of its clothing. This summer, the brand highlights a slim-fit silhouette that flatters the figure, complemented by color-blocking, contrasting hues, and printed accents to create an urban, sleek, and efficient style.6From18to7, Hilltop is holding a mid-year promotion, with all apparel at24Until the end of the day, Summit Bird is launching a mid-year celebration special offer with discounts on all clothing.7% off or more. Men’s and women’s moisture-wicking, quick-drying elastic stripedPOLOshirts are available at a special price of980NTD((original price:1,680NTD)), plus enjoy great value bundle gifts such as practical backpacks and fleece blankets.

 

 

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