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Limited-time offer: Narumi White Peach Matcha for just 45 RMB!Matcha-season drinks and desserts are here.

Published: 2026-11-09 👁 102 views
Last updated 2026-11-09 — To celebrate the pink-green hues of matcha season, FamilyMart has launched over 50 matcha products. Starting March 11th, in-store, FamilyMart’s private brand tea collaboration with Narumi Tea Shop introduces the “Narumi White Peach Matcha” and “White Pearl Matcha Red Bean Cool Blender.”...

By / Scenic Spots Home Jun, compiled and reported
 
To celebrate the pink-green hues of matcha season, FamilyMart has launched over 50 matcha products. Starting March 11th, in-store, FamilyMart’s private brand tea collaboration with Narumi Tea Shop introduces the “Narumi White Peach Matcha” and “White Pearl Matcha Red Bean Cool Blender” two new drinks. Also launched are three new cake and dessert items: “Crispy Matcha Puff,” “Matcha Red Bean Tiger Skin Cake Roll,” and “Matcha Red Bean Mochi Bread.”

FamilyMart connects online and offline to launch over 50 matcha products for the season (Photo / FamilyMart, the same below)

FamilyMart Online Shopping also offers a variety of popular matcha-related cakes, desserts, and drinks online, such as an exclusive collaboration with Japan’s largest matcha restaurant chain, Ichigo Ichie, featuring the Matcha Box (hojicha brownie, matcha brownie, hojicha madeleine, matcha madeleine), and bestsellers like Cheese Duke Shizuoka Lava Matcha Brownie.

In recent years, Taiwan has seen a wave of matcha drinks and desserts, which have also become standard fare for office afternoon tea and outdoor picnics. To meet this demand, starting March 11th, FamilyMart launches two new private brand tea drinks: “Narumi White Peach Matcha” and “White Pearl Matcha Red Bean Cool Blender.”

Another hit from the Private Brand Tea series Narumi White Peach Matcha Now available for a taste
QElastic mochi +Matcha slush +Red bean ice cream =White Pearl Matcha Red Bean Cool Blender

The “Narumi White Peach Matcha” is a collaboration between Private Brand Tea and Narumi, introducing classic matcha infused with peach flavor for the first time, creating a brand-new fruity matcha drink—perfect for spring. Priced at 55 RMB, FamilyMart members enjoy a special price of 45 RMB from March 11th to 24th.

Narumi White Peach Matcha

The other new drink, “White Pearl Matcha Red Bean Cool Blender,” features mochi added to a cool blender for the first time. The mochi remains chewy even when frozen, paired with Japanese Shizuoka matcha and red bean ice cream, offering a multi-layered taste and visual experience. It makes a stunning debut from March 11th to April 21st, priced at 60 RMB. From March 11th to 13th, FamilyMart members can enjoy a special deal of 2 for 100 RMB (limit one set per member during the campaign period).

White Pearl Matcha Red Bean Cool Blender

A must-try for matcha lovers!New breads, cakes, and desserts are here
Must-buy for matcha fans!Popular online hits and bestsellers now available

FamilyMart has launched three matcha breads, cakes, and desserts starting March 11th to capture the market. First up is the “Matcha Red Bean Mochi Bread,” priced at 35 RMB; next is the “Crispy Matcha Puff,” priced at 45 RMB; and the third is the “Matcha Red Bean Tiger Skin Cake Roll,” priced at 42 RMB.

Matcha Red Bean Mochi Bread

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