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Breeze Songgao Grand Opening: H&M Flagship Store Targets Younger Crowd

Published: 2026-11-09 👁 101 views
Last updated 2026-11-09 — The sixth store under Breeze Group, Breeze Songgao, opened on October 24, officially entering the top tier of the department store industry. Breeze Songgao is targeting young female shoppers with over 126 tenant spaces, ranging from as small as 3 pyeong to as large as 100...

Written/Compiled and Reported by MOOK Scenic Spots Family Travel Life Network Editorial Department, Liao Qiyu

The sixth store under Breeze Group, Breeze Songgao, opened on October 24, officially entering the top tier of the department store industry. Breeze Songgao is targeting young female shoppers with over 126 tenant spaces, ranging from as small as 3 pyeong to as large as 1,000 pyeong. About 10% of the spaces are occupied by Korean brands. Notably, online beauty shop 86 Small Shop, which specializes in Japanese and Korean cosmetics, has also moved in, becoming the first online beauty retailer to enter a top-tier department store district.

Breeze Songgao officially opened on October 24. (Photo/MOOK Scenic Spots Family Zhang Yingying)

A collection of fashion trends, lifestyle topics, fun living, and gourmet offerings.Breeze Songgao has attracted the first Taiwan flagship store of international affordable fashion brand H&M. A specially planned three-floor space covering 1,000 pyeong is sure to delight eager fans. It is expected to open on February 13, 2015, and will launch spring items full of seasonal flair in line with Valentine’s Day and Lunar New Year.In addition, Taiwan’s first Line Friends Store began trial operations last weekend, attracting many Line fans to visit and shop, successfully drawing in a younger crowd.

Taiwan’s first H&M is expected to open in February 2015. (Photo/MOOK Scenic Spots Family Zhang Yingying)

A cute Brown bear greets fans at the entrance of the Line Friends Store. (Image source/LINE Taiwan Official)

Other well-known brands include RUE DE MARSEILLE -agnès b. flagship complex store, which is also opening in Taiwan for the first time and is synchronized with Hong Kong. For food, popular names such as ice monster, Texas Roadhouse (known as the best affordable steak restaurant in the U.S.), and Korea’s café bene have all set up shop. Breeze Songgao is also offering a promotion during the opening period: spend NT$2,000 and get NT$200 back, which is sure to attract a large number of consumers.

Taiwan’s first LINE FRIENDS STORE officially opened on October 24. (Image source/LINE Taiwan Official)

[Info]
Breeze Songgao Opening Promotions
※ October 24–November 5, 2014: Spend NT$2,000 in a single day across the mall and get NT$200 back.
※ Gift with Purchase: Thresholds for gifts are NT$5,000, NT$10,000, and NT$30,000. Gifts include a deluxe notebook co-branded by Breeze Songgao and Les Néréides, a canvas tote bag co-branded by Breeze Songgao and CHLOECHEN, and a dining voucher for Texas Roadhouse. (Spend NT$6,000 in a single day with the Breeze co-branded card to receive a tableware set)
※ October 24–November 16, 2014: Spend a cumulative NT$3,000 in a single day to exchange your receipt for a lottery ticket, with a chance to win a Volkswagen sedan. Also, spend a cumulative NT$5,000 in a single day with any of the designated 10 major bank credit cards during the first four days of the opening to receive a NT$100 gift certificate.
※ October 24–December 31, 2014: Dine at F&B outlets on floors 1–3 and enjoy 15% off when paying by card.

Taiwan’s first H&M is expected to open in February 2015. (Photo/MOOK Scenic Spots Family Zhang Yingying)

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