By MOOK Scenic Spots Family Travel Life Network Editorial Department
 

The affordable fashion brand H&M has remained hugely popular since opening its first flagship store in Taipei’s Xinyi District. Now, the official announcement has been made that its second station-front store will open on August 27 at Taipei Main Station, giving H&M fans a new shopping destination choice.

H&M is situated at No. 2 Guanqian Road (formerly the NOVA location), spanning four floors with approximately 786 ping of shopping space. It offers a full range of men’s, women’s, and children’s apparel. The store is decorated in a retro 1970s style, using black, white, and blue to create a “travel fashion” atmosphere. On opening day, a DJ will perform live, along with a series of opening promotions — including a limited-edition tote bag for the first 1,000 customers, a gift card worth NT$500 for the first 300, and a hardcover notebook (limited to 500) for those spending NT$1,500 or more on the day.