By / MOOK Scenic Spots Travel Life Network Editorial Department, compiled and reported
LINE FRIENDS fans have another pilgrimage spot to visit！The second LINE Friends Store & Cafe flagship store in the world opened in early November in Itaewon, featuring a three-story space that includes a themed shop and café where you can find just about anything you’re looking for.
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A giant Brown sits at the entrance of the store. (Image source / store.linefriends)
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The second LINE Friends Store & Cafe flagship store in the world has opened in Itaewon, following the one in Korea’s Sinsa-dong. (Image source / store.linefriends)
The newly opened Itaewon LINE Friends Store & Café covers an area of 341 pyeong (approximately 1,126 square meters) across three floors, making it the largest flagship store among the global total of 39 branches. Every corner of the store is filled with adorable characters such as Brown, Cony, and Moon, greeting visitors in various forms — it’s like stepping straight into the world of LINE cartoons. It offers the most comprehensive range of LINE Friends-themed merchandise, mainly sold on the first and second floors, while the third floor houses Seoul’s second LINE Café. As soon as you step upstairs, you’ll be greeted by a giant Brown at the entrance, whose cuteness level is off the charts — LINE fans simply can’t miss this.
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The first and second floors feature toys and lifestyle products, while the third floor is home to the themed café. (Image source / store.linefriends)
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Giant LINE Friends characters are everywhere, making it hard not to take photos. (Image source / store.linefriends)
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The adorable merchandise will definitely make fans empty their wallets. (Image source / store.linefriends)
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