Recently, Gore released via its official website (http://www.gore-tex.com.cn) the concept of “GORE-TEX? 3Lfabric,” which garnered widespread attention upon announcement.Zhang Jingwei, General Manager of Gore Beijing Branch and Marketing Director of Gore Fabrics China, stated: “Currently, the development of China’s outdoor industry is progressing rapidly, with professionalism and standardization gradually aligning with international levels. Gore has chosen to launch2012year theGORE-TEX? 3Lfabric product in the Chinese market, aiming to deliver a professional outdoor experience to users and further contribute its expertise and capabilities to the Chinese outdoor market.”
A “Sandwich” Concept Integrated with Technological Innovation
The newly launchedGORE-TEX? 3Lfabric is an innovative product that extends upon the world-renowned features ofGORE-TEX?fabric—exceptional waterproofing, powerful windproofing, and high breathability.Itsabrasion-resistant outer fabric and special lining materials envelop the core technical product,GORE-TEX?membrane, much like two slices of “bread” wrapping around the filling. This “sandwich” concept fabric will offer consumers a more robust outdoor experience.Mr. Han Yungang, Vice President of the Outdoor Products Branch of the China Textile Commerce Association (COCA),expressed strong support and recognition for Gore’s efforts in parallel development of innovation and technology: “Starting from the needs of outdoor users, Gore aims to provide a more comfortable wearing experience, reflecting the professionalism and people-oriented philosophy of the Gore-Texshowed strong support and recognition: "Gore has started from the needs of outdoor users, aiming to provide them with a more comfortable wearing experience, which reflects the performance of Gore-Texfabric that allows permeability of up to?brand.”
A More Comfortable, Protective, and Stylish Wearing Experience
GORE-TEX? 3LThe characteristics of the fabric can be summarized in three words: “breathable,” “durable,” and “lightweight.” The lower the resistance of the fabric to water vapor transmission, the better its breathability. Within24hours,1square meters of the fabric can allow up toGORE-TEX? 3Lcan penetrate up to10kilograms of water vapor to pass through, so users no longer have to endure stuffiness, dampness, or cold. At the same time, rigorous abrasion resistance tests ensure protection against wear in outdoor environments, freeing consumers from concerns about high-friction areas such as shoulders, pant cuffs, hems, knees, and elbows. Even under frequent rubbing, the fabric’s windproof and waterproof performance remains uncompromised, resulting in a longer product lifespan. Additionally, by selecting suitable textile linings and fabric,and bonding them with theGORE-TEX?membrane, a thin single-layer texture is achieved that is...,a lightweight single-layer feel ofGORE-TEX? Performance Shell 3LThe fabric not only enhancesfunctionality but also facilitates more fashionable and aesthetically pleasing cutting designs.
A shared expectation among outdoor enthusiasts
This year2in [month missing], the Gore brand launched an online new fabric product testing experience campaign that lasted less than five weeks. Over 500 hikers actively submitted their planned testing proposals.?During my trek in the Gama Valley, which happened to be during the rainy season with heavy rainfall and large temperature variations, I was grateful for
the waterproof performance of my jacket, which prevented me from getting soaked by the cold, wet rain. Meanwhile, the breathability of the garment kept me dry during the activity. Outdoor enthusiast "Fengzi," a loyal fan ofGORE-TEX?Gore-Tex products, was deeply impressed by their outstanding functionality. When he saw the newly releasedGORE-TEX?fabric on the Gore official website, he immediately paid attention to this more durable, highly breathable, lightweight, and portable material. "Fengzi's" next hiking goal is the Kashmir Karakoram region, known as one of the "Top Ten Most Challenging Hiking Routes." "I want to take Gore’s new product with me to take on the challenge — it’s truly exciting," he said.GORE-TEX? 3LAs the concept launch and testing experience activities proceed smoothly,
the “real-world” functionality of the fabric products is about to be fully demonstrated.GORE-TEX? 3LOZARK GEAR,
Burlington,BLACK YAK?(and other brands)have already launched jackets made with this fabric. For more style information, please visit the brand websites or inquire at retail stores.LAFUMA Has been synced to youmezz's WeiboNORTHLANDand so onhas been launchedGORE-TEX? Performance Shell 3Lwindproof jackets made of this fabric. For more style information, please visit the brand's official website or inquire at retail stores.
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