Asia’s first cocktail concept store – WAT brings ultra-trendy bottled cocktails you can enjoy at home

By Scenic Spots Home / Compiled Report
 
Asia’s first bottled cocktail multi-concept store WAT caused a sensation when it entered Taipei’s Xinyi District late last year, attracting a wide consumer base and making appearances at numerous major and minor events.

Now WAT is coming to your home to play with you. From now until the end of March, the first “WAT@Home” campaign is launched. Buy 4 bottled cocktails to go from the WAT multi-concept store and get 2 combo mini bottles for free. Let WAT keep you company while you eat instant noodles, binge-watch shows, play video games, or take a bath – drink it whenever and wherever you want.

“WAT@Home” lets you unleash unlimited creativity even as a homebody. Whether in photo or video form, snap a selfie with your WAT bottled cocktail at home, post it on your personal Facebook or Instagram, tag WAT’s official account, and include the designated hashtag. The winning entries – the most wild and fun submissions – will be handpicked by ace producer Chen Zhenchuan. Winners will receive one month of free WAT cocktails (one per day)!

Opened in Taipei’s Xinyi District in late 2019, WAT is Asia’s first bottled cocktail multi-concept store. Its brand name is a homophone of “WHAT!” symbolizing a new attempt to break cocktail conventions, aiming to offer enjoyable drinking experiences anytime, anywhere.

The store features two spaces: “WAT Super” and “WAT Bar”. “WAT Super” is designed with a futuristic silver-toned space layout that mimics a convenience store, offering a variety of bottled cocktails in different flavors. It also includes a DIY cocktail area equipped with self-service ice and soda dispensers so you can mix your own custom cocktail.

“WAT Bar” is a bar without a traditional bar counter, offering close-up tableside cocktail service. The decor follows an opulent classical style, and the high ceiling gives the long space an open feel. Plush semi-circular tables and chairs in modern, chic tones add a sense of intimacy, while large floor-to-ceiling windows frame the vibrant nightlife of the Xinyi District.

The two founders of WAT are seasoned hospitality professionals: Zhao Xinrong (Royal), who has helped bring Hong Kong’s Tao Dao Coffee to Taiwan and was also instrumental in bringing Taiwanese cuisine brand Shin Yeh to China; and Chen Zhenchuan, an ace entertainment producer and mastermind behind top-tier celebrity projects. They’ve also brought on Jun Qiu, a champion supermodel-turned-bartender from the newer generation, as WAT’s Creative Director. Together, they blend a bottled cocktail convenience store with a bar sans counter, creating an unprecedented drinking experience.

[Info]
WAT
Address: 1F, No. 16, Section 5, Xinyi Rd., Xinyi District, Taipei City
Phone: 02-2720-5161
Business Hours: Daily 6:00 PM – 2:00 AM

At-Home Event Info
Date: From now until March 31
Event Details:
1. Buy 4 bottled cocktails to-go at the WAT multi-concept store and get 2 extra bottles for free.
Bonus:
1. Share your fashionable at-home photos or videos featuring your WAT bottled cocktails. Photos or videos, any format.
2. Tag WAT’s official account and include the designated hashtag: #WATatHome #WAT #EasyDrinkingSimpleFun.
2. Winning entries will be selected by ace producer Chen Zhenchuan. Winners receive one month of free WAT cocktails (one per day).

No drinking and driving. No alcohol for those under 18.

Perfect spot for an after-work buzz – Taipei’s Top 10 Popular Bars
》https://www.mook.com.tw/article.php?op=articleinfo&articleid=17856