“Leaves Accompany Me”? Top 3 Highlights of the Qualifying Stage of the 2013 Lafuma Mountaineering Season

(Photo: Wei Anjie, participant from the Dashing Solo team)

    By showcasing their unique mountaineering style exclusively on the official event website (http://www.2013lafuma.com/), participants will engage in all-around competition, making their final push toward their dream peak—Mont Blanc in France. From August 26th to 31st, public voting and expert judging will take place again, selecting the first-place winner from each category based on criteria such as mountaineering experience, technical skill, spirit, teamwork, and sharing spirit. These winners will join the Ultimate Dream Team on a trip to Mont Blanc in September. Let’s look forward to even more impressive performances from the participants and cheer them on loud and proud!

(Photo: Shao Chunyu & Ning Yueting, participants from the Romantic Couples team)

    Highlight 2: The Coziest Fan Gift Unboxing Show
    As the saying goes, a good horse needs a good saddle. For mountaineering enthusiasts gearing up to conquer Mont Blanc, how could they not take an intimate photo with their “significant other”—their Lafuma mountaineering gear?
    During the preliminary selection, the organizing committee provided Lafuma fans with a full set of exclusive event gift packs—including flags (large and small), eco-friendly bags, car stickers, location markers, event logo stickers, Lafuma gifts, and more—through a survey questionnaire application process. Afterward, all successfully qualified participants also won a dream gear gift pack worth 3,000 RMB. Participants can share photos of themselves with their gear on Sina Weibo, telling their exciting stories with “Little Leaf.” If you like what you see, don’t hesitate to give them a “like” on Weibo. The organizer, Lafuma, will also select a “Leaf Star” and other award winners weekly based on the number of likes, presenting a variety of beautiful prizes.

(Photo: Lafuma Exclusive Gift Pack Unboxing Show)

  Highlight 3: The Trendiest Lafuma Store Photo Show
    As the organizer of this event, the renowned French outdoor brand Lafuma also provided each participant with a 200 RMB product voucher, which can be used at any of Lafuma’s full-price stores across nearly 30 cities in mainland China to purchase the trendiest outdoor fashion gear. At the same time, participants can strike fun poses and take commemorative photos with store locations and @Lafuma’s official Weibo account, leaving sweet memories of this summer’s thrilling mountaineering season.
    “Where there’s Lafuma, there’s the passion and joy of the outdoors. We believe all participants who visit Lafuma stores will feel that. We hope to cheer everyone on in this way, and Lafuma will accompany outdoor enthusiasts as they bravely move forward!” said Jasmin, Marketing Manager of Lafuma.

(Photo: Real Scene of Lafuma Store Location)

(Photo: 200 RMB Lafuma Voucher)

    The exciting qualifying stage has begun, and 60 teams (120 participants) from all over the country will engage in the final showdown. No matter the outcome, we believe this encounter through “Leaves Accompany Me” will leave us cherishing more touching moments and highlights, creating more beautiful memories. Compete happily, climb joyfully, let’s ignite our passion together and march toward Mont Blanc in France as one!