Highlight One: The Coolest Outdoor Hiking Activity Showcase
During the selection phase, all 120 contestants from 60 teams uploaded their team profiles and hiking backgrounds. In the advancement stage, participants will further showcase their outstanding hiking skills, rich experience, and indomitable spirit through photos, videos, text, and more. Notably, the event is divided into three main categories: the Dashing Solo Group, the Romantic Couples Group, and the Friendly Mixed Group, each required to display a distinct style according to its theme: the Dashing Solo Group must embody the personal dream of perseverance; the Romantic Couples Group should reflect the shared journey of love; and the Friendly Mixed Group needs to showcase the camaraderie of like-minded friends.
![](\"/pic/20200216/67266ec8828f535b000b69d43ae4dab2.jpg\")
(Photo: Wei Anjie from the Dashing Solo Group)
By showcasing their unique hiking style on the official event website (http://www.2013lafuma.com/), contestants will engage in a comprehensive competition, making their final push toward their dream peak—the Mont Blanc in France. From August 26th to 31st, public voting and expert judging will take place again, selecting the first-place winner from each category based on criteria such as hiking experience, technical skill, spirit, teamwork, and sharing, who will then join the Ultimate Dream Team on the September trip to Mont Blanc. Let’s look forward to even more amazing performances from the contestants and cheer them on!
![](\"/pic/20200216/7ceb2ddf7ab4ba7f091d18b569f60805.jpg\")
(Photo: Shao Chunyu & Ning Yueting from the Romantic Couples Group)
Highlight Two: The Most Intimate Leaf Fans’ Gift Unboxing Show
As the saying goes, a good horse needs a good saddle. For hiking enthusiasts about to conquer Mont Blanc, how could they not take an intimate photo with their “partner”—their Leaf hiking gear?
During the selection process, the organizing committee provided Lafuma fans with a complete event-exclusive gift pack through a survey questionnaire, including flags, eco-bags, car stickers, location markers, event logo stickers, Lafuma gifts, and more. Afterward, all successfully advanced contestants also won a dream gear gift pack worth 3,000 yuan. Contestants can share photos of themselves with their gear on Sina Weibo, telling their exciting stories with “Little Leaf.” If you like what you see, don’t hesitate to give them a “like” on Weibo. The organizer Lafuma will also select a “Leaf Star” and other award winners weekly based on the number of likes, presenting a variety of lovely prizes.
![](\"/pic/20200216/ab7ac827c9915320a26c91293d0acfcd.jpg\")
(Photo: Lafuma Event Exclusive Gift Pack Unboxing Show)
Highlight Three: The Trendiest Lafuma Store Photo Show
As the organizer of this event, the renowned French outdoor brand Lafuma also provided each contestant with a 200-yuan product voucher, which can be used at any of Lafuma’s full-price stores across nearly 30 cities in mainland China to purchase the trendiest outdoor fashion gear. At the same time, contestants can strike fun poses with store landmarks and take commemorative photos while tagging @Lafuma’s official Weibo, leaving sweet memories of this summer’s thrilling hiking season.
“Where there’s Lafuma, there’s the passion and joy of the outdoors. We believe all contestants who visit Lafuma stores will feel that. We hope to encourage participants in this way, and Lafuma will accompany outdoor lovers on their brave journeys!” said Jasmin, Marketing Manager at Lafuma.
![](\"/pic/20200216/7e900395b443af977e97d2a44d4607d8.jpg\")
(Photo: Real Scene of Lafuma Store Landmark)
![](\"/pic/20200216/3e2a5514c414ee3c2abaff74a2e230fa.jpg\")
(Photo: 200-yuan Lafuma Voucher)
The exciting advancement stage has begun, with 60 teams and 120 contestants from all over competing in the final showdown. No matter the outcome, with this encounter under the theme “Leaf With Me,” we’ll all cherish more touching moments and highlights, creating more beautiful memories. Compete happily, hike joyfully, let’s ignite our passion together and march toward Mont Blanc in France.