The second stop of the "Play Bigger" series of events —— a trek across the Kubuqi Desert

    This "Desert Trek" is the second stop of the "Play Bigger" series of events jointly organized by Danner and Millet, brands under Beijing Gaorun Renhe. The first stop, the "Classic Crossing Event," was successfully completed, adding even more excitement to this trip. The Kubuqi Desert is located in the northern part of the Ordos Plateau in Inner Mongolia and is the seventh largest desert in China. In August, temperatures in the desert are quite high, with daytime highs reaching between 25–30 degrees Celsius on sunny days, while ground temperatures can peak at over 50 degrees in the afternoon. At night, temperatures may drop to around 10–15 degrees, making the environment itself quite challenging for outdoor activities.

    Following the theme of "Play Bigger" (Be Bold, Live Big), the organizers arranged a rich variety of activities for this desert trip, combining entertainment and challenges. The goal is not only to allow participants to fully enjoy the fun of off-road adventure in the desert but also to better experience the maximum protection that high-quality outdoor gear provides.

    Currently, the first two stops of the 2013 "Play Bigger" series of events have been successfully completed. Plans for the events in mid-October and late December are already underway. What exciting experiences await us next? We can’t wait to find out.