On July 10, the launch ceremony of the Lijiang · Tianyu Music Festival was held at the headquarters of Lijiang Tianyu Group. Heads of relevant departments and organizations including the Lijiang Municipal Foreign Propaganda Office, Lijiang Municipal Government Information Office, Lijiang Municipal Bureau of Culture, Radio, Television and Tourism, Lijiang Municipal Cultural Industry Leading Group Office, Gucheng District Foreign Propaganda Office, Gucheng District Bureau of Culture, Radio, Television and Tourism, Gucheng District Cultural Industry Leading Group Office, and local news media attended the ceremony.
It was announced at the launch ceremony that the “Lijiang · Tianyu Music Festival,” organized by Lijiang Tianyu Cultural Tourism Investment Group Co., Ltd. and co-hosted by Lijiang Tianyu Culture Communication Co., Ltd., Beijing Shangrui Culture Communication Co., Ltd., Lijiang Radio and Television Station, Lijiang Daily, and Yunnan Information Daily’s Lijiang Reader, will be grandly held on October 2, 3, and 4, 2013, in Lijiang, Yunnan — the World Art Village (formerly the Lijiang Yufeng Cement Plant). This music festival aims to use music as a bond, the local cultural environment as a backdrop, and ethnic cultural characteristics as the main elements to present a top-tier domestic music carnival featuring a luxurious lineup and unique features. Every attendee will be able to experience a music festival full of the essence of Yunnan culture, global musical harmony, and rich content. Let every audience member feel the beauty of the most wonderful music festival, filled with the soul of Yunnan culture, world music unity, and diverse offerings.
Encounter · Lijiang
Lijiang is a magical place. The blending of multiple ethnic cultures gives Lijiang an extraordinary charm. There are soul-stirring snow mountains, beautiful meadows, skies so blue you won’t want to close your eyes, and alleyways that are the perfect spots to encounter beauty. This time, come to the Lijiang · Tianyu Music Festival to encounter breathtaking scenery, great music, the most authentic local ethnic culture of Lijiang, and like-minded people… Lijiang is a paradise for encounters, where you can meet all the best things. And the Lijiang · Tianyu Music Festival is here to create the opportunity for you to experience how beautiful those unexpected encounters can be.
It was announced at the launch ceremony that the “Lijiang · Tianyu Music Festival,” organized by Lijiang Tianyu Cultural Tourism Investment Group Co., Ltd. and co-hosted by Lijiang Tianyu Culture Communication Co., Ltd., Beijing Shangrui Culture Communication Co., Ltd., Lijiang Radio and Television Station, Lijiang Daily, and Yunnan Information Daily’s Lijiang Reader, will be grandly held on October 2, 3, and 4, 2013, in Lijiang, Yunnan — the World Art Village (formerly the Lijiang Yufeng Cement Plant). This music festival aims to use music as a bond, the local cultural environment as a backdrop, and ethnic cultural characteristics as the main elements to present a top-tier domestic music carnival featuring a luxurious lineup and unique features. Every attendee will be able to experience a music festival full of the essence of Yunnan culture, global musical harmony, and rich content. Let every audience member feel the beauty of the most wonderful music festival, filled with the soul of Yunnan culture, world music unity, and diverse offerings.
Encounter · Lijiang
Lijiang is a magical place. The blending of multiple ethnic cultures gives Lijiang an extraordinary charm. There are soul-stirring snow mountains, beautiful meadows, skies so blue you won’t want to close your eyes, and alleyways that are the perfect spots to encounter beauty. This time, come to the Lijiang · Tianyu Music Festival to encounter breathtaking scenery, great music, the most authentic local ethnic culture of Lijiang, and like-minded people… Lijiang is a paradise for encounters, where you can meet all the best things. And the Lijiang · Tianyu Music Festival is here to create the opportunity for you to experience how beautiful those unexpected encounters can be.
Beautiful · More Than Just Scenery
The beauty of Lijiang’s scenery is beyond words, but this “Lijiang · Tianyu Music Festival” will show you through its amazing stage and live performances that beauty is more than just scenery.
The venue for this music festival is the 710-acre Lijiang · World Art Village, transformed from the former Yufeng Cement Plant. Ethnic surroundings now feature industrial architecture, creating a powerful visual contrast that enhances the artistic charm of Lijiang while adding to its mysterious allure. The festival has also invited Yang Qian’s video production team, known for their work on top-tier events such as the Olympic Games opening ceremony, the World Expo opening ceremony, and the 60th National Day celebrations. On a nearly seven-story-high original cement plant building next to the stage, they will present a stunning 3D projection visual journey that complements the performances.
In addition to the exquisitely crafted stage and internationally top-tier visual art equipment, the colorful ethnic handicrafts, the vibrant colors of Naxi ethnic costumes, and the unique charm of ethnic music… will allow attendees to appreciate the depth and richness of different ethnic cultures.
When lovely people gather together, beautiful girls dance joyfully for you, under blue skies and white clouds, on lush green grass, breathing fresh air and enjoying wonderful music while gazing at snow mountains… This will surely be an unmatched, incredibly beautiful live experience among domestic music festivals. All the beauty is waiting for you.
The beauty of Lijiang’s scenery is beyond words, but this “Lijiang · Tianyu Music Festival” will show you through its amazing stage and live performances that beauty is more than just scenery.
The venue for this music festival is the 710-acre Lijiang · World Art Village, transformed from the former Yufeng Cement Plant. Ethnic surroundings now feature industrial architecture, creating a powerful visual contrast that enhances the artistic charm of Lijiang while adding to its mysterious allure. The festival has also invited Yang Qian’s video production team, known for their work on top-tier events such as the Olympic Games opening ceremony, the World Expo opening ceremony, and the 60th National Day celebrations. On a nearly seven-story-high original cement plant building next to the stage, they will present a stunning 3D projection visual journey that complements the performances.
In addition to the exquisitely crafted stage and internationally top-tier visual art equipment, the colorful ethnic handicrafts, the vibrant colors of Naxi ethnic costumes, and the unique charm of ethnic music… will allow attendees to appreciate the depth and richness of different ethnic cultures.
When lovely people gather together, beautiful girls dance joyfully for you, under blue skies and white clouds, on lush green grass, breathing fresh air and enjoying wonderful music while gazing at snow mountains… This will surely be an unmatched, incredibly beautiful live experience among domestic music festivals. All the beauty is waiting for you.
Music · Carnival
Unlike other music festivals that focus mainly on rock, the “Heaven Stage” of this “Lijiang · Tianyu Music Festival” will present all mainstream music genres at once. It will kick off with the most representative ethnic performances, followed by top domestic bands from Beijing, Chengdu, and other cities, as well as internationally acclaimed acts from the United States, Spain, Sweden, South Korea, and more, each bringing their best live energy. Every day will also feature a superstar closing performance, sparking massive sing-alongs and bringing truly great music back to the live stage.
Alternating with the “Heaven Stage,” the “Rain Stage” provides a perfect platform for all the great voices of Lijiang. Showcasing Lijiang’s ethnic music and culture, as well as emerging local sounds from Yunnan, the “Rain Stage” will bring you the unique charm of a fusion between ethnic culture and pop music.
The specially designed “Folk Stage” for Lijiang’s local characteristics features the city’s most iconic and outstanding folk musicians. Set inside the steel-and-concrete factory buildings, you can listen up close as folk singers share their reflections on life, touching the deepest parts of your heart… As the night deepens, the “Folk Stage” transforms into an “Electronic Music Stage,” where talented DJs from around the world provide an unforgettable all-night party for campers and anyone who just can’t get enough.
Beyond the stage performances, there are plenty of non-musical activities to enjoy, including street dance, graffiti, anime cosplay, rollerblading, parkour, BMX extreme sports, and charity experiences — ensuring there's never a dull moment. On-site, you can shop for the most distinctive ethnic creative goods at the creative market, sample Yunnan delicacies like Lijiang Baba, chicken skin cold noodles, and Crossing-the-Bridge Rice Noodles in the food area. You can join hundreds of people in playing Lijiang hand drums, or dance with performers in the audience area during the “Da Tiao” group dance… Notably, to ensure the best camping experience, the festival offers over 30 independent shower rooms, making camping convenient and comfortable — you can even lie down and gaze at the stars. Romance is really that simple.
Unlike other music festivals that focus mainly on rock, the “Heaven Stage” of this “Lijiang · Tianyu Music Festival” will present all mainstream music genres at once. It will kick off with the most representative ethnic performances, followed by top domestic bands from Beijing, Chengdu, and other cities, as well as internationally acclaimed acts from the United States, Spain, Sweden, South Korea, and more, each bringing their best live energy. Every day will also feature a superstar closing performance, sparking massive sing-alongs and bringing truly great music back to the live stage.
Alternating with the “Heaven Stage,” the “Rain Stage” provides a perfect platform for all the great voices of Lijiang. Showcasing Lijiang’s ethnic music and culture, as well as emerging local sounds from Yunnan, the “Rain Stage” will bring you the unique charm of a fusion between ethnic culture and pop music.
The specially designed “Folk Stage” for Lijiang’s local characteristics features the city’s most iconic and outstanding folk musicians. Set inside the steel-and-concrete factory buildings, you can listen up close as folk singers share their reflections on life, touching the deepest parts of your heart… As the night deepens, the “Folk Stage” transforms into an “Electronic Music Stage,” where talented DJs from around the world provide an unforgettable all-night party for campers and anyone who just can’t get enough.
Beyond the stage performances, there are plenty of non-musical activities to enjoy, including street dance, graffiti, anime cosplay, rollerblading, parkour, BMX extreme sports, and charity experiences — ensuring there's never a dull moment. On-site, you can shop for the most distinctive ethnic creative goods at the creative market, sample Yunnan delicacies like Lijiang Baba, chicken skin cold noodles, and Crossing-the-Bridge Rice Noodles in the food area. You can join hundreds of people in playing Lijiang hand drums, or dance with performers in the audience area during the “Da Tiao” group dance… Notably, to ensure the best camping experience, the festival offers over 30 independent shower rooms, making camping convenient and comfortable — you can even lie down and gaze at the stars. Romance is really that simple.
Here, you’ll find new rock from Europe and America, mainstream hits from China, niche indie and fresh sounds, as well as the most distinctive ethnic music.
Here, you’ll see the glamour of big-name stars, the pursuits of young musicians, the vitality of ethnic music, and the cutting-edge trends of international music.
Here, music isn’t just for listening — this music carnival is all about playing music with you.
Here, you’ll see the glamour of big-name stars, the pursuits of young musicians, the vitality of ethnic music, and the cutting-edge trends of international music.
Here, music isn’t just for listening — this music carnival is all about playing music with you.
We believe this “Lijiang · Tianyu Music Festival” will be a perfect encounter with music and beauty in your life. You’ll hear the music you’ve always wanted to hear, see the most beautiful scenery and unprecedented visual experiences, feel the charm of Lijiang’s ethnic culture, sense the awe of nature, and meet wonderful people…
If you love music, embark on a journey to encounter beautiful music this National Day. We’ll see you at the “Lijiang · Tianyu Music Festival” — don’t miss it!
If you love music, embark on a journey to encounter beautiful music this National Day. We’ll see you at the “Lijiang · Tianyu Music Festival” — don’t miss it!
Background information follows:
The Lijiang · World Art Village is located at the former site of the Yufeng Cement Plant and its surrounding areas. The art village mainly includes a non-material heritage industry incubation park, an ecological folk culture park, a southwest health culture base, a tourism culture exhibition area, a folk culture village, an industrial park ecological folk culture park, and a concentrated development zone for eco-tourism products. It encompasses a high-end art resource system, an art display and sales area, a high-end and comprehensive commercial support system, and an artisan village for ethnic handicrafts. It actively promotes the balanced development of multiple industries such as Chinese art, intangible cultural heritage, ethnic cultural activities, brand enterprises, and related sectors, aiming to establish a new height for Lijiang and become a successful model of an international art village.
The Lijiang · World Art Village is located at the former site of the Yufeng Cement Plant and its surrounding areas. The art village mainly includes a non-material heritage industry incubation park, an ecological folk culture park, a southwest health culture base, a tourism culture exhibition area, a folk culture village, an industrial park ecological folk culture park, and a concentrated development zone for eco-tourism products. It encompasses a high-end art resource system, an art display and sales area, a high-end and comprehensive commercial support system, and an artisan village for ethnic handicrafts. It actively promotes the balanced development of multiple industries such as Chinese art, intangible cultural heritage, ethnic cultural activities, brand enterprises, and related sectors, aiming to establish a new height for Lijiang and become a successful model of an international art village.