On October 9 this year, Switzerland’s leading sports brand X-BIONIC will attend the Demo Day experience event with top athletes including German cycling champion Hanka Kupfernagel. From October 10 to 13, X-BIONIC will present its latest R&D products at the Asia Bike Show exhibition. During the event, X-BIONIC will invite nearly a thousand VIPs from across the country to be among the first to test the newest products up close and experience cutting-edge technology.
Hanka Kupfernagel is a world-renowned female cyclist, excelling in road racing, individual time trials, cyclocross, mountain biking, and track cycling. Her partnership with X-BIONIC began in 2008 when she signed on as a sponsored athlete. On October 9, Hanka will provide an in-depth explanation of her personal experience with the full range of X-BIONIC products at the Demo Day, sharing her years of expertise on the functional and technological aspects of the gear—a potentially highly effective and direct way to engage with attendees.
Additionally, three other notable figures will appear at the X-BIONIC booth on Demo Day: Chinese elite amateur triathlete Dang Qi, as well as downhill mountain bikers Li Xianyi and Li Yu, all of whom are X-BIONIC-sponsored athletes. They will also share their experiences with X-BIONIC products with the audience.
The Demo Day is a new highlight of the 2013 Asia Bike Show, to be held on October 9, the day before the official opening, at Nanjing Zhongshan Mausoleum Sports Park. Brands such as Arisun, Armor-X, Bianchi, Chiru, Cube, Crops, Jakroo, KS, Kung, LIN, Neco, Novatec, Oyama, Ranking, TT7, Upland, Volando, Whyte, and X-BIONIC will unveil their 2014 new products at this experience event. Cycling dealers, club managers, and professional media from across the country are welcome to come and test ride or try on the latest products. The newest and most advanced tech products from each brand await you at the Demo Day!