The elegance and leisure of Lijiang, the purity and loftiness of Tibet, the majestic waves by the sea, and the tranquility of ancient temples in famous mountains—in this crisp autumn season, with a seven-day holiday, no one can bear to stay at home any longer. After National Day, many have already captured the beautiful scenery they had planned to see.
Of course, this year’s National Day is quite different. If your travel guide doesn’t include “a pineapple,” many would dare to call you an imposter traveler. The “Create a Golden Autumn Pineapple Station” campaign launched by BGT (Beiguang Pineapple Station) is being enthusiastically embraced by pineapple fans, and pineapple guides have become essential for travelers.
Pineapple guides, broadcasting together
The so-called pineapple guide is not some obscure or complicated travel plan, but rather a little secret to help travelers set off happily and joyfully. Visit the homepage of the Pineapple Station, bookmark your favorite travel-related programs, and pineapple fans will not only be happy travelers but also earn the honor badge of “Travel Expert.” Traveling with this badge—whether driving off-road or trekking through mountains and rivers—will make you stand out.
Nowadays, people living amid urban congestion undoubtedly crave the freedom of travel even more. Of course, the scenery isn’t everything; what matters is who you travel with, sharing the beautiful views along the way and the joy of the journey together.
In the past, how many were lonely backpackers, and how many were shocked by their clueless travel companions? As the initiator of the pineapple guide, the Pineapple Station has accompanied countless travelers along the way. Whether it’s upbeat music, humorous crosstalk, or touching stories, a trip accompanied by the Pineapple Station is bound to be unforgettable. Meanwhile, during the campaign, the eight most popular station managers will also receive the Travel Expert Tent as a reward.
Trendy ways to play Totally different
The fact that the Pineapple Station can closely accompany pineapple fans and share the joy of autumn travel is not a sudden development. As early as two years ago when the Pineapple Station was launched, it aimed to be zero-distance from its listeners. From chat rooms, message boards, and Weibo, to surveys and Pineapple Pie (communities), the Pineapple Station fully considered the uniqueness of broadcast media, making targeted functional adjustments that greatly facilitated communication between hosts, programs, users, and interaction among users.
From the birth of the Pineapple Garden concept, to the popularity of pineapple fans, up to the sudden emergence of Pineapple Kids in 2013, and the early launch of pineapple guides, in an era where the internet permeates life, TV offers ever-changing formats, and newspapers fight for survival both online and offline, as an innovative pioneer in the broadcasting industry, the Pineapple Station’s various activities are naturally second to none and totally different.
Pineapple guides show us that broadcasting is undergoing a transformation, breaking free from the constraints of its medium and integrating into a whole new world. We have every reason to expect the Travel Expert badges of the Pineapple Station to spread far and wide across the country, complementing the beautiful scenery.