Aiding in the fight against the epidemic, the journey knows no bounds. NORTHLAND’s support for the affected areas showcases deep patriotism.

       At the start of the new year, the COVID-19 outbreak swept across the nation, sparking a war without gunfire. For half a month now, the whole country has been fighting the epidemic. The infection map continues to expand, and as the number of cases rises, fear among the public has grown sharply. With work resumption dates postponed, anxiety runs high. In the face of this severe situation and challenges, the Chinese nation has once again demonstrated a powerful sense of unity — “Everyone has a role to play in the rise and fall of the nation.” People from all walks of life have joined hands and contributed their efforts to combat the epidemic. As a leading domestic outdoor sports brand, NORTHLAND quickly established a special task force in response to the outbreak to support frontline medical workers, paying tribute to these heroes through concrete actions. In times of national crisis, we must answer the call and charge forward.

       In the early stages of the outbreak, NORTHLAND launched a nationwide mobilization. Support operations were carried out simultaneously in cities including Beijing, Wuhan, and Hangzhou. The people of NORTHLAND silently and firmly shouldered their social responsibilities as Chinese citizens.

       Though the weather is cold, our hearts are warm. To protect and support the frontline medical workers heading to Wuhan, the entire NORTHLAND team has been working continuously to deliver emergency cold-weather supplies to hospitals on the front lines. In this season of fluctuating temperatures and lingering chill, they hold one belief: to harness the strength of the brand to ensure the warmth of the medical teams.

       Upon receiving an urgent request for supplies from medical staff at Jiangsu Provincial People's Hospital, NORTHLAND responded swiftly. They opened the warehouse in the early hours of the morning to prepare the supplies and delivered them directly to the airport. As the medical workers boarded their flights, the supplies were properly handed over to them amid tearful farewells, walking shoulder to shoulder in solidarity.

       In addition to Jiangsu Provincial People's Hospital, which rushed to the front line, NORTHLAND also promptly supported numerous other hospitals, including Nanjing Drum Tower Hospital and Jiangsu Cancer Hospital. The Thirteen Guardians would never act alone.

       In response to the national call and to support the smooth progress of epidemic prevention efforts, nearly 100 NORTHLAND stores have been temporarily closed. There may be losses, but the top priority remains ensuring the health of employees.

       Whether it’s donating and supporting down jackets, or opening warehouses in the middle of the night, every action is urgent for NORTHLAND. In times of crisis, the shared love and values of the team become especially precious. Enterprises are part of society. Their growth and success depend not only on consumer recognition and support but also on a harmonious and stable social environment. In challenging times, only by moving forward together and persevering can we win this battle against the epidemic.

       In the face of the epidemic, no one is a bystander. In addition to expressing the highest respect for the fearless frontline medical workers who charge ahead, NORTHLAND — in celebration of its 18th anniversary in China — has specially designed the upcoming SKY footwear collection. Among them, the white version, matching the color of these heroes battling the storm, has been named “Angel Heroic Combat Boots.” All of them will be donated to pay tribute and express hope for the heroes’ triumphant return. Though the epidemic is serious, the unity of the nation and the responsive actions of enterprises are also footprints of the responsibility we bear. Remember history, and move forward on a clear path.

       Victory in the battle against the epidemic is certain, and the heroes will never be alone. NORTHLAND has ignited passion among all its staff to lend their support. On the official WeChat account, a blessing collection campaign has been launched. Whatever message you’d like to send to these brave Angels, NORTHLAND will handwrite it on the shoebox of the Heroic Combat Boots, allowing love and blessings to cross mountains and seas, reaching the feet of the heroes to offer them support and care.

       In the face of the epidemic, we move forward with warmth. NORTHLAND NORTHLAND always adheres to the brand philosophy of “Follow Your Heart,” ensuring every warrior moves forward in comfort. Along the journey of the medical teams, we stand together in solidarity, uniting love to overcome difficulties. 2020 — don’t be afraid. In the darkest hour, there is light ahead.