The North Face® Outdoor Festival: An Annual Carnival for Outdoor Enthusiasts

The “Gore Outdoor Lecture Hall” Kicks Off in Full Swing

“The North Face?With equipment support,join top international outdoor athletes on a journey tothe United Statesoutdoor mecca Colorado to explore and test your limits, and soak up the true spirit of outdoor culture”, this is2013the year10month26to27,The North Face? \"New Explorers\"the most exciting outdoor carnival party’s most anticipated award event!Finaliststook on challengesin bouldering,slacklining, tentpitching,and outdoor packing—four innovative outdoor sports that heated up the scene and thrilled the audience.Ms. Zhang Jingwei, Marketing Director of Gore Textiles China, andThe North Face?Asia-Pacific Vice President Mr. Fabio Di Blasio, along with Ms. Zhang Jingwei, Marketing Director of Gore Textiles China, personally attended the competition and presented awards to\"the New Explorers“final winners.

The North Face?Asia-Pacific Vice President Mr. Fabio Di Blasio (fourth from right) and Ms. Zhang Jingwei, Marketing Director of Gore Textiles China (fourth from left), pose for a photo withthe winning team

   The North Face? The “New Explorers”\"Strongest Outdoor Carnival Party was grandly held at Beijing Yuyang International Ski Resort,this annual carnival in China’s outdoor scene offered two days of rock climbing, trail running, hiking, orienteering, rock music, extreme films, camping, beer, and barbecues. The venue was divided into three zones: the “Exploration Zone,” “Sharing Zone,” and “Rest Zone.” The event brought together mainstream outdoor activities while presenting innovative interpretations. A “five-in-one” experience combining fun, challenge, interaction, entertainment, and engagement ensured every participant enjoyed an unforgettable outdoor adventure.

Audiences flocked to the Gore Outdoor Lecture Hall

During this outdoor festival,GORE-TEX?the brand, as the sole official partner, brought the "Gore Outdoor Lecture Hall" to the event.100On both sides of the lecture hall, which spans several square meters, were displays of Gore’s history and images from past expeditions in its outdoor dreams initiative.GORE-TEX?The fabric technology experience zone also allowed outdoor enthusiasts to get an up-close feel for the properties of the “miracle fabric” through fun simulated experiments. In addition, the "Gore Outdoor Lecture Hall" invited well-known figures in the outdoor community to form a speaker panel. They shared knowledge on outdoor skills, wilderness first aid, and outdoor philanthropy on-site, and recounted their own outdoor experiences with fellow enthusiasts.Mr. He Chuan, an athlete of The North Face?, and principal of Peak Outdoor SchoolThe North Face?an athleteMr. Sun Bin, triathlete Teacher Dang Qi, China’s first professional instructor in wilderness first aid Mr. Sun Lingye, philanthropist and mountaineer Shi Yi Lang, road-trip travel photographer Guan Shan Fei Du, as well as media personalities Cai Ying Yuan and Su Zi Ling—nine distinguished guests made their appearances.

Audiences experienced a fun windproof test at the Gore Fabric Technology Exhibition Area

 "Does anyone know the names of the Four Sacred Mountains of Tibet?" "What's the altitude of Qinghai Lake?" "If your teammate falls off a cliff, what's the first thing you should do?" "Besides mountains, rivers, and lakes, what other environments do you think count as wilderness?" One question after another was met with eager responses, and the interactive session made the "classroom" atmosphere even more engaging. The mentors’ conversational style of dialogue made the sharing experience even more enjoyable. He Chuan is obsessed with big wall climbing, enduring constant pain yet persistently pushing upward; despite the tragic loss of several close friends, his dream-driven resolve remains unshaken. Guan Shan Fei Du finally found a wall in Songge Mani to talk to, only to realize that his restless heart couldn’t truly reach the depths of the soul—the search for heroic footprints should begin with finding one’s true self. Dang Qi represented China in2010the Ironman World Championship in Hawaii, with an energetic video and impassioned speech earning frequent applause from the audience for his strong will and ironman spirit. Many were also moved to tears by a documentary showing a father completing an Ironman race while carrying his disabled son. Each mentor inspired the audience with their genuine outdoor experiences, conveying a powerful message through their stories: the outdoors are amazing, and they’re right around us.

Outdoor enthusiasts showed great interest and actively interacted with the mentors

Loving the outdoors and yearning to explore. The North Face?in collaboration withGORE-TEX?brandhas created multiple outdoor products that have stood the test of harsh natural conditions and become classics. This time, theThe North Face? "New Explorers\"Outdoor Festival" once again united the two brands,showcasing outdoor technology to Chinese outdoor enthusiasts in fun and engaging ways, thereby spreading outdoor knowledge to more people and promoting the healthy and rapid development of outdoor activities in China.

 Has been synced to Akihito Akimoto's Weibo